We’re so excited to announce that as of today, over 150 million people around the world now use Pinterest every month. Growing the number of people on Pinterest so quickly over the last year is pretty impressive especially when you consider that Pinterest is more a personal tool than a social one. We also have over 75 billion ideas here for them to discover—with an amazing 75% of those ideas coming from businesses just like yours.
We’re growing fast
Growing the number of people on Pinterest so quickly over the last year is pretty impressive especially when you consider that Pinterest is more a personal tool than a social one. People don’t invite all their friends to join, and they don’t log in to see what their friends are doing (there are lots of other great places out there for that!). Instead, they come to Pinterest to discover and do the things they love, and learn a little bit more about themselves in the process.
With so many people around the world saving and searching for ideas on Pinterest, we now know more about what’s trending—and with which audiences—than anyone else. As a business, this means you have millions of new opportunities to connect your ideas and products to the people who are most interested in giving them a try.
And the whole world’s in on it
Over half of people on Pinterest, and 75% of new signups, are from outside the United States. And while Pinterest used to be thought of as mostly just for women, now 40% of people who join are men—that’s 70% more than this time last year! The younger generation is also joining to get fresh ideas, with over 50% of all millennials in the US now on Pinterest.
This is the next evolution of Pinterest: We’re now truly worldwide, with more men, more ideas and more sophisticated technologies to help get the right ideas to the right people. And we’ve got you to thank for all this great news. Great ideas from businesses like yours are the reason people around the world come to Pinterest.
From all of us, to all of you: Thank you so much for being with us here on Pinterest!
—Jon Kaplan, Head of Global Sales, currently saving ideas to Watches