The Pinterest 100 can help you find new ways to connect with your audience. Knowing what’s next for your customers gives you an advantage as you plan things like marketing, product development and merchandising.
This year it’s easier than ever to take action on the list. Our expanded interest targeting can help you reach people as they search for more information about their favorite trends. We’ve even developed targeting recommendations for every single trend so you have the right keywords right at your fingertips.
Here are some other ways to use the trends:
- Product: Meet emerging needs before your competitors do. Michaels Stores created a Make It Kit to help people try 2017’s shibori cloth trend.
- Content: Work the trends into your Pins and other digital content. When HP learned printable artwork was trending on Pinterest, they saw a natural fit and made Pins with free, printable art. You can even tap into trends from other categories for photoshoot backgrounds, campaign themes, etc.
- In-store: Update your store decor, displays and signs to reflect 2018’s hottest topics. CB2 used in-store signage to teach customers about one of 2017’s Pinterest 100 picks.