Forget end of year recaps. We’re giving you tomorrow’s trends, today.
Every December we publish the Pinterest 100, a list of emerging trends in categories like style, beauty and home decor. It’s a sneak peek at what’s going to be big in 2018—and your guide to what people will want next.
You’ll find the full list below. But first: let’s talk business.
How we choose the trends
Since people use Pinterest to shop and plan, we get early signals into consumer behavior and changing tastes. To identify emerging trends, our insights team analyzed search and save patterns for the past year. They looked for topics that showed critical mass, grew at least 50% in 2017 and trended up towards the end of the year.1
The Pinterest 100 can help you find new ways to connect with your audience. Knowing what’s next for your customers gives you an advantage as you plan things like marketing, product development and merchandising.
This year it’s easier than ever to take action on the list. Our expanded interest targeting can help you reach people as they search for more information about their favorite trends. We’ve even developed targeting recommendations for every single trend so you have the right keywords right at your fingertips.
We’re also introducing a tool that will give you a deeper look at who your audience is on Pinterest and how they're engaging with your content. Audience Insights will show your audience's top categories and interests. Many world-class brands already use Pinterest insights to inform their marketing strategies, product development and in-store merchandising. We’ll make the tool available to US business accounts in early 2018–sign up here to get access.
Here are some other ways to use the trends:
- Product: Meet emerging needs before your competitors do. Michaels Stores created a Make It Kit to help people try 2017’s shibori cloth trend.
- Content: Work the trends into your Pins and other digital content. When HP learned printable artwork was trending on Pinterest, they saw a natural fit and made Pins with free, printable art. You can even tap into trends from other categories for photoshoot backgrounds, campaign themes, etc.
- In-store: Update your store decor, displays and signs to reflect 2018’s hottest topics. CB2 used in-store signage to teach customers about one of 2017’s Pinterest 100 picks.