100 Pinterest trends for 2019

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Pinterest trends help your business

This is your chance to get a jump on what’s inspiring people for 2019. Ask yourself: What products, services and other ideas can your business spotlight—in your stores or online—to help people bring their dreams to life? 

We've also made it easy for you to reach the people who are most likely to be interested in each trend. Just look for the suggested interests to target for each trend. And with Audience Insights, you can see what categories people are into, then tailor your trends accordingly.

In years past, businesses have used these trends to inspire their campaigns, merchandising, even product development. Like FabFitFun, which used Pinterest’s trends for 2018 to decide which items to feature in its subscription box, or DSW which used Pinterest’s 2018 Pin 100 trends throughout their marketing to drive fashion credibility with their customers.

Travel: Off the beaten path

All’s fare in bus travel: Whether it’s a one-day tour or getting from Caracas to Patagonia, thrifty travelers are boarding the bus. (Searches for bus travel +32% ) | Interests to target: Road trip, Travel destinations, Travel tips, Travel ideas

Hot springs have sprung: People are finding restoration and relaxation in hot springs—from high-end resorts to out in nature. (Searches for hot springs +32%) | Interests to target: Pool and spa, Travel tour, Travel destinations, Travel tips, Travel ideas

Game of stones: Travelers are skipping the lines at Versailles and seeking out divine, derelict and dilapidated castles. (Searches for abandoned castles +142% ) | Interests to target: Europe, Travel tour, Travel destinations, Travel tips, Travel ideas

No man’s island: Maui no more! Instead, people are diverting to less-traveled islands for that rare pura vida experience. (Searches for less traveled islands +179%) | Interests to target: Adventure travel, Travel tour, Travel destinations, Travel tips, Travel ideas

A wheelie good tour: Both enthusiasts and casual peddlers are trying bike tours—plus, all that cardio means more cheese-eating en route. (Searches for bike tours +64%) | Interests to target: Cycling tour, Outdoor travel, Travel tips, Travel ideas

Destination unknown: Gather a group, clear their calendars, keep the endpoint hush-hush, and practice shouting “Surprise!” (Searches for surprise destination +192%) | Interests to target: Flight, Hotel, Travel destinations, Travel tips, Travel ideas

Out-of-the-way towns: People are seeking out small towns for their bucolic views, unique BnBs and low-key R&R. (Searches for small town travel +276% ) | Interests to target: Hotel, Travel destinations, Travel tips, Travel ideas

Waste not, jaunt not: “Zero waste travel” means strategic and sustainable packing, eating and even hotel-ing. (Searches for zero waste travel +74%) | Interests to target: Travel Hacks, Hotel, Travel Destinations, Travel Tips, Travel Ideas

Have a nice fall: Sipping hot cider, peeping and stomping autumnal leaves...it’s no wonder people are falling for fall getaways. (Searches for autumn scenery +94%) | Interests to target: Travel tour, Travel photography, Travel destinations, Travel tips, Travel ideas

Oh Rio, Rio: The Summer Olympics may be over, but Rio’s still got the sand, the city and carnaval. (Searches for Rio de Janeiro, Brazil +142%) | Interests to target: Brazil, Travel tour, Travel hacks, Flight, Hotel, Restaurant

 

Thought-starter

Help your customers plan their next trip with bus- or bike-tour itineraries, or a zero-waste packing list for their next eco trip.

Health and wellness: What comes naturally

Respect your elders: Elderberries are on the rise thanks to their healthy and anti-inflammatory effects. (Searches for elderberry recipes +685%) | Interests to target: Fruit, Berry, Healthy breakfast, Healthy snacks, Healthy recipes

Bring on the bakuchiol: Bakuchiol, the natural, gentler alternative to retinol, is the clear-skin choice among skincare buffs. (Searches for bakuchiol +275%) | Interests to target: Skin care, Natural skin care Products, Retinol, Skin concern, Dry skin

Cape not included: Add matcha, maca and other superfood powders to juice or a smoothie for a superhero boost. (Searches for super powders +144% ) | Interests to target: Diet and nutrition, Healthy food, Healthy drinks

Getting very sleepy: Turns out the way to sleep like a log is to keep a sleep log—just one of many sleep-ish ideas to try. (Searches for sleep optimization +116%) | Interests to target: Sleep, Night routine, Health

Healthy habits: Diligent diners are using nutrition plans to be more mindful about what they eat. (Searches for nutrition plans +475%) | Interests to target: Meal planning, Health, Daily routine, Healthy recipes

DIY goat soap: The “greatest of all time” goat milk soap is easy to make, and gives a gentle, moisturizing clean. (Searches for goat milk soap +231%) | Interests to target: Natural skin care products, Body wash, Body skin condition and treatment

The great indoors: Flexible bands that can strengthen your whole body? Sounds like an irresistible way to exercise indoors. (Searches for band workouts +1913%) | Interests to target: Fitness and exercises, Exercise plan, Aerobic exercises, Flexibility exercises, Strength training

Dry idea: People are ditching the alcohol and opting for a sober life, turning to Pinterest for motivational quotes and non-alcoholic drink ideas. (Searches for sober living +746% ) | Interests to target: Non alcoholic drinks, Health, Lifestyle

Bee earth friendly: No more plastic wrap! Get stung by the freshest zero-waste trend: reusable beeswax wraps. (Searches for beeswax wraps +146%) | Interests to target: Food and drink, Kitchen

Natural ginger: Ginger isn’t just for ale and bread anymore. People are using the soothing oil for baths, massages and even condiments. (Searches for ginger oil +659%) | Interests to target: Diet and nutrition, Healthy food, Healthy drinks

 

Thought-starter

If you’re in the hospitality business: trick out your amenities with ginger oil and goat milk soap, or give on-the-go tips for working out with resistance bands.

Hobbies and interests: Do what you love

Do the hustle: People are turning their passions into profits—from canning to DJing to online tutoring. (Searches for side hustles at home +690%) | Interests to target: DIY

Pour one out: Embrace the inner Jackson Pollock with simple DIY drip-and-pour acrylic painting. (Searches for acrylic pour painting +660%) | Interests to target: Acrylic Painting, Painting, Painting media

Corpus canvas: Body painting is a low-commitment way to try out a tat—so get some skin in the game! (Searches for body painting +444%) | Interests to target: Body Painting, Body art, Painting

Clay okay: Ceramics have been a thing since ancient Mesopotamia. But in 2019, handmade plates and bowls are really kiln it. (Searches for ceramic pottery +475%) | Interests to target: Pottery, DIY pottery, Clay crafts

Easy saves: Weekly savings planners are helping people cut corners, pay off debt and even save up for something nice. (Searches for 52 week savings plan +295%) | Interests to target: Finance, Saving accounts, Financial planning, Budgeting

Chalk couture: Everyone’s using our fave sedimentary art rock, for everything from standout signage to coloring concrete. (Searches for chalk art +664%) | Interests to target: Art tutorial, Street art, Drawing, Chalkboard wall

Sketchy behavior: Half journal, half canvas and 100% inspiration, a worn sketchbook is any artist’s must-have. (Searches for sketchbooks +513%) Interests to target: Drawing, Doodles, Art

From tree to taco: Gardeners don’t need their own farm to grow guac—all they need is soil, patience and how-to instructions. (Searches for how to grow an avocado tree +101% ) | Interests to target: Planting, Tree, Gardening, Planting ideas

The shipwright stuff: Rather than wait for boats to go on sail, crafty captains are building their own. Just watch out for icebergs! (Searches for boat building +169%) | Interests to target: Boats, Woodworking, Watercraft

Rust never sleeps: Photographers around the world are snapping the overgrown, peeling beautiful mess of decaying buildings. (Searches for urban decay photography +44%) | Interests to target: Photography, Landscape photography, Photography tips

 

Thought-starter

Use chalk drawings, paint drips or peeling layers of wallpaper to liven up your storefront, product display or catalog shoot.

Celebrations: Momentous moments

Godparent proposals: People are giving their baby’s prospective godparents an offer they’re unlikely to refuse. (Searches for godparent proposals +152% ) | Interests to target: Event planning, Personal celebration, Hosting occasions

Party in the back: Backyard weddings keep things cozy and cost-friendly (and are a great incentive to finish weeding) (Searches for backyard wedding +441%) | Interests to target: Backyard wedding, Garden wedding, Wedding ceremony, Wedding planning

Donut decor: People are going nuts for donuts as colorfully edible party displays—raised, old fashioned and sprinkled. (Searches for donut decor +748% ) | Interests to target: Donuts, Desserts, Pastry

The little things: From impromptu picnics to mini getaways, no moment is too small to celebrate. (Searches for mini moment celebrations +113%) | Interests to target: Event planning, Personal celebration, Hosting occasions

New gold standard: Brides are going for gold as they glide and shimmer their way down the aisle. (Searches for gold wedding gowns +1552%) | Interests to target: Wedding gown, Bridal outfit, Wedding saree, Wedding event

Bake a wish: Here’s a cake trend you can count on: Number-shaped cakes are on the rise in 2019. (Searches for number cakes +314%) | Interests to target: Thematic cake, Desserts, Cake

Photobomb: Smoke bombs of every color add big drama to wedding, engagement and just-for-fun photos. (Searches for smoke bomb photography +436%) | Interests to target: Photography, Photography tips, Art

Say it in neon: People are celebrating their biggest life moments with personal messages spelled out in lights. (Searches for neon wedding sign +281%) | Interests to target: Wedding signs, Wedding event, Wedding decor

Garland ho! Draped over the table, swagged around the ceiling or lined up together like a curtain, flower garlands are everywhere. (Searches for flower garland +1154%) | Interests to target: DIY garland, Flowers, Modern flower arrangements

Full moon fun: Gather up those night owl friends for an evening of stargazing and moonlight. (Searches for moon gatherings +54%) | Interests to target: Event planning, Personal celebration, Hosting occasions

 

Thought-starter

Try creating a campaign inspired by mini moments, or transforming your retail space with donut or flower garlands.

Food: Veggie tables

The mighty mushroom: Nutrient-packed mushrooms are springing up everywhere from coffee drinks to chocolate bars. (Searches for mushroom recipes +64%) | Interests to target: Mushroom recipes, Low carb recipes, Vegetables, Vegan recipes

Inspired infusions: A slice of ginger makes the water go down, and adds digestive and anti-inflammatory benefits, too. (Searches for ginger water +353%) | Interests to target: Non alcoholic drinks, Infused water, Drinks

Move over almond milk: Everyone’s new favorite dairy-alternative oat milk is delicious and environmentally friendly. Vegan too! (Searches for oatmilk +186% ) | Interests to target: Milk, Dairy drinks, Drinks

Recipes you knead: Bread baking is on the rise, especially when it comes to fermented loaves like sourdough. (Searches for baking bread +413%) from last year | Interests to target: Baking, Quick bread, Sourdough bread

Going pegan: Part paleo, part vegan, the pegan diet is taking root with people on the hunt for healthy habits. (Searches for eating pegan +337%) | Interests to target: Low carb recipes, Vegan recipes, Vegetables

Amazing graze: Family-style grazing tables are a feast for the eyes, and an open invitation for everyone to dig in. (Searches for grazing tables +163%) | Interests to target: Party table, Dining table, Table runner, Food for special event

Din tin tin: Foil pack dinner recipes are perfect for busy cooks: Low-prep, low-mess, super flavorful. (Searches for foil pack dinners +209%) | Interests to target: Cooking Method, Quick meals

Pin the oxtail: People are hungry for oxtail recipes they can try at home—especially if they’re slow cooker-friendly. (Searches for oxtail recipes +209% ) | Interests to target: Beef recipes, Meat, Meat snacks

Jam on it: A toast to homemade jam, from raspberry to blackberry to whatever-you-got-berry. (Searches for homemade jam +829%) | Interests to target: Jam, Jelly, Marmalade

Pass the chocho: People won’t get bored of this versatile gourd. A superfood, chayote (“chocho”) complements all kinds of cuisines. (Searches for chayote recipes +76%) | Interests to target: Vegetables, Low carb recipes, Quick meals, Mexican recipes

 

Thought-starter

Create a trend-inspired endcap display using lots of foil, along with some mushroom and chocho packed dinner ideas.

Home: Living color

Rebel yellow: Embrace bold mustard yellow walls, or try out small accents for a colorful pop. It’s a must! (Searches for mustard yellow +45%) | Interests to target: Paint color, Wall treatment, Home painting, Paint

Fired up: Indoor and outdoor fireplaces are heating up—the more modern and sleek, the better. (Searches contemporary fireplace +763%) | Interests to target: Fireplace, Home accessories, Home decor style

Spinning yarns: People are wrapping up their walls—and themselves—in fabric for a textured, artsy aesthetic. (Searches for textile art +1718%) | Interests to target: Fabric Crafts, Fabric painting, Applique

Switching to ’metric: If you’re angling for a wall refresh, try painting colorful geometric shapes. (Searches for geometric paint +225%) | Interests to target: Wall treatment, Home painting, Paint color, Home decor, Paint

Get tinspired: Give your room some vintage style: From backsplashes to wallpaper, tin is in! (Searches for tin interiors +563%) | Interests to target: Home decor style, Home decor, Home decor tips

Creative cacti: Grab a cactus (ouch!) and celebrate any occasion with well-composed succulents. (Searches for cactus arrangements +235%) | Interests to target: Cactus, Plants, Succulent

Grow up the wall: Vertical gardens are on the rise for people looking for some floor-to-ceiling green in their lives. (Searches for vertical gardens +287% ) | Interests to target: Garden types, Gardening, Planting, Vines

No paint, no gain: Don’t tear up that tile: People are painting their parquet floors with bold colors and mosaic patterns. (Searches for painted floor tiles +1276%) | Interests to target: Floor tile, Flooring, Home painting

Paper beats paint: Bold wallpaper (tropical leaves! bright prints!) makes a big statement and breathes life into rooms big and small. (Searches for bold print wallpaper +401%) | Interests to target: Wallpaper, Wall treatment, Accent wall

Pool your resources: All the perks of a swimming pool, and none of that chlorine eye-sting. (Searches for natural swimming pools +262%) | Interests to target: Swimming, Pool, Home decor, Exterior

 

Thought-starter

Bring your store to life with clusters of cacti, or try mashup of all your mustard yellow products together.

Men’s style: Old meets new

The slick of time: Guys are looking classically cool around the clock with throwback wristwatches. (Searches for vintage watches +98%) | Interests to target: Men's watch, Men's accessories, Men’s fashion, Men's jewelry

Wash me: Welcome back, light-wash denim! (The ’90s called. They said, “you’re welcome.”) (Searches for light-wash denim +70%) | Interests to target: Men's Jeans, Men's pants, Men's bottoms, Men's style

Clash with class: Plaid and polka dots? Tartan and toile? Mixing prints is the new power move. (Searches for mismatched prints +89%) | Interests to target: Men's shirts and top, Men's style

It’s a sling thing: Carry the weight of just the essentials on one shoulder, sling-bag style. (Searches for sling bags +1184%) | Interests to target: Men's bag, Men's accessories, Men's style

Corduroy of course: 2019 is the Year of Corduroy, from comfortable weekend pants to professorial blazers. (Searches for corduroy +507%) | Interests to target: Men's bottoms, Men's bottoms, Men's style

Look rad in plaid: It’s hip to wear squares. Prep-school plaid pants can be dressed up or down, mixed or matched. (Searches for plaid pants +267%) | Interests to target: Men's pants, Men's bottoms, Men's style

Vive le fade: People are buzzing about this trim for good reason: It’s neat, tidy and timeless. (Searches for french crop haircuts +84% ) | Interests to target: Haircut ideas, Men's hairstyles, Haircut types

Scarf it up: Plain or patterned, scarves are keeping necks warm and men looking stylish. (Searches for neck scarves +29%) | Interests to target: Scarf, Men's accessories, Men’s style

Bottoms up: Men in flood-ready cropped trousers are showing off ankle and flashes of fashionable sock. (Searches for cropped trousers +671%) | Interests to target: Men's bottoms, Men’s pants, Men’s style

No more no-shows: Sock it to ’em with quarter socks. Try a pop of color or a fun print for fancier ankles. (Searches for quarter socks +266% ) | Interests to target: Socks, Men's accessories, Men’s style

 

Thought-starter

Corduroy and mismatched prints are all slam dunks for style brands. But they also work at home—think couches! curtains! cushions!

Women’s style: Patterns of sustainability

That bamboo you do: Stay connected to nature by carrying all the essentials in a striking, structured handbag. (Searches for bamboo bags +2215% ) | Interests to target: Women's bag, Women's bags by material, Women's jewelry and accessories

Say it with sneakers: Finally feet get the starring role they deserve, supported by kickin’ colors and lit laces. (Searches for statement sneakers +2211%) | Interests to target: High top sneakers, Women's shoes, Athleisure

Wax on, wax off: From dashikis to cocktail dresses, African wax prints and kitenges look stunning on every continent. (Searches for african print fashion +229%) | Interests to target: African fashion, Dress, Women’s fashion

Ruche hour: Flatteringly gathered gowns, pants and coats are sending ripples through the style world in 2019. (Searches for ruche +108%) | Interests to target: Dresses by fabric, Dress, Women’s fashion

Wrap stars: Cozy, chic robe silhouettes mean never having to choose between comfort and style again. (Searches for robe silhouettes +689%) | Interests to target: Women's top, Dress, Women’s fashion

Second skin: Step aside, leopard print! Snake print just slithered into the lead (and tights and skirts and...) (Searches for snake print +642%) | Interests to target: Dresses by fabric, Women’s fashion, Dress

Mod squad: People are going from zero to incognito in an instant with beautifully blocky oval sunglasses. (Searches for oval sunglasses +591% ) | Interests to target: Sunglasses, Women's jewelry and Accessories

Up your shell game: Hares beware: slow and steady wins the race with these versatile, sophisticated tortoise earrings. (Searches for tortoise earrings +679% ) | Interests to target: Ear jewelry, Women's jewelry, Drop earrings, Pierced earrings

Slay in your lane: People are riding high on bike shorts, for everything from workout wear to statement wear. (Searches for biker shorts +1323%) | Interests to target: Bikini separates, Women's activewear, Bike, Athleisure

Ethical threads: Rentable styles and recycled materials make for world-stopping looks that don’t punish the planet. (Searches for sustainable fashion +34%) | Interests to target: Women’s fashion

 

Thought-starter

Add some animal attraction by using a snake or tortoise print as the background for your next product shoot.

Beauty: Standout shine

Big bang theory: The next big thing in fringes? Baby bangs. In 2019, the just-above-brow crop is making the cut. (Searches for cropped bangs +51%) | Interests to target: Haircut ideas, Hairstyles, Hair

The next exfoliant: People are lathering up with gentle liquid exfoliators for brighter, smoother skin. (Searches for liquid exfoliator +58%) | Interests to target: Body exfoliant, Body scrub, Skin care products

Hooray for gray: People are growing out their natural grey hair and letting that silver shine through. (Searches for going gray +879%) | Interests to target: Gray hair, Hair color, Hair

The standout pout: Smart mouths everywhere are pairing barely there makeup with a bold red kisser for added attention. (Searches for standout lip color +467%) | Interests to target: Lip color, Makeup style, Lip makeup, Lip products, Lipstick

Just like magic: It may sound like sorcery, but old-school witch hazel is gaining popularity as a skincare solution. (Searches for witch hazel +305%) | Interests to target: Hair products, Skin care products

Lilac locks: Prepare to see lots of lilac in 2019—this pretty pastel hair color trend is growing fast. (Searches for lilac hair +1077%) | Interests to target: Hair color, Hair products, Hair

Go glossy: Gloss is helping make people’s best features shine—from lips to lids. (Searches for glossy makeup +89%) | Interests to target: Creative makeup, Makeup techniques, Makeup

Dip in: Wave goodbye to chipped nails! Powder dipping lasts longer than traditional gels, and is way easier to remove. (Searches for powder dip nails +442%) | Interests to target: Nail art, Nail care, Nail design

Ooh-la-lashes: People are giving their lashes a lift with natural solutions—think castor oil, grapeseed oil and aloe vera. (Searches for natural lash lifts +52%) | Interests to target: Makeup techniques, Eyelashes, Mascara, Makeup

Almond joy: Here’s a nutty new manicure trend: almond nails, named for the rounded shape of the nut. (Searches for almond nails +97%) | Interests to target: Nail art, Nail care, Nail design

 

Thought-starter

People’s love for lilac likely isn’t limited to hair. Try experimenting with the color in your own product line or advertising.

Kids and parenting: Modern family

For the record: Get every inch and pound of those vital birth stats printed up to hang in the nursery. (Searches for birth stats sign +315% ) | Interests to target: Baby tips, Baby, Milestones, Parenting

Share the love: Toy-sharing subscriptions mean less waste, and offer kids a steady supply of new distractions. (Searches for toy share subscriptions +313%) | Interests to target: Toddlers and preschoolers, Toys by age, Parenting, Toddler activity

Hunt and gather: Scavenger hunts bring the party to life, and help burn off all that sugar. (Searches for birthday scavenger hunt +302%) | Interests to target: Toddler activity, Milestones

Messy no more: Stylish geometric patterns and shapes are making their way into the kid’s room. (Searches for geometric decor +1178%) | Interests to target: Wall treatment, Home painting, Paint color, Home decor, Paint

Listen up: Parents are opting for audiobooks vs. screens to get kids into storytime (and off to sleep) (Searches for audio storytellers +126% ) | Interests to target: Sleep training, Toddlers and preschoolers

Rustic touches: Parents are adding just a touch of rough and worn to that warm and soft nursery. (Searches for rustic nursery ideas +136%) | Interests to target: Shabby chic decor, Crib, Upcycled home decor, Repurpose, Baby

Lost in the woods: Enchanted forest parties with toadstool chairs, indoor trees, fairy garlands? And they all lived happily ever after. (Searches for enchanted forest party theme +238%) | Interests to target: Toddler Activity, Milestones

Smart sleepers: Auto-rocking, white-noise-playing bassinets soothe babies off to sleep and save parents some winks, too. (Searches for smart bassinets +851% ) | Interests to target: Baby technology, Parenting advice, Baby

Tiny house beds: Frame up more fun with a transitional toddler bed your kiddo can call home. (Searches for house frame floor beds +90%) | Interests to target: Bedroom, Bedroom furniture, Bed frame, Bedroom style

Breast pump ever: No cords, no bottles. Just hands-free breast pumping on the go...finally! (Searches for wireless breast pump +114% ) | Interests to target: Breastfeeding, Baby technology, Baby formula

 

Thought-starter

Help parents throw a kid-wowing forest theme party with enchanting product bundles and shopping lists.

Ready to get started?

Create your first trend-inspired campaign! Pro tip: Use Audience Insights to learn more about which categories of trends your customers will be most interested in.

For more trend inspiration, visit the 2019 Pinterest 100 board. You can also download a PDF of the full Pinterest 100 report.

1Pinterest internal data, global, Sep 2017

YoY% increases are calculated using normalized searches on each trend from January - September 2017 to January - September 2018