Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns.
With the addition of ad groups, now you can:
Assign budgets and targeting to ad groups
Since each ad group can contain multiple Pins, this allows for better control when testing your performance against various targets and objectives.
Align campaign budgets with marketing initiatives
Want to set a budget for a certain geographic region, product line or audience target? Ad groups make it easier to manage specific budgets within a single campaign, while still...