Build brand awareness

Pinterest helps you reach people while they decide what to buy or do next. Get your message in front of the right people, and help them make confident decisions.

We offer effective marketing solutions for awareness campaigns and product launches. You can choose from Promoted Pins, or Promoted Video.

Product recommendations
  Increase awareness
Creative format

Promoted Video

Promoted Pins

Bid type CPM
Targeting

Interests

Demographics

Frequency targets

KPI

Brand awareness

Product awareness

Reach and frequency

Measurement

Brand lift study

 

Creative tips

Follow these data-backed tips to get your awareness campaigns set up for success:1

Align your content to seasonal or special moments
Showing seasonal moments or special occasions makes your creative feel relevant and relatable. In a study, Pins that referenced these topics drove 10x higher aided awareness.

Call out unique features
Make sure to tell people when you have something special to share. For example, Pins with “new” in the text overlay drove 9x higher aided awareness.

Use the Pin description to add context and reinforce branding
The description field helps you provide more context and detail. It also helps to put the most important info first: In our research, Pins with a brand name in the first line of the description field drove 2x higher awareness.

Success stories

Starz

96% increased awareness

Reese's

25% increase in purchase intent

Ready to launch your next awareness campaign?
Visit Ads Manager

1. Millward Brown, Creative meta analysis, May 2018

All performance metrics cited on this page come from our studies with third party measurement partners. The insights represent specific study results, and are not performance guarantees.