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|Bid type||CPM or CPV (video only)|
Reach and frequency
Brand lift study
Follow these data-backed tips to get your awareness campaigns set up for success:1
Align your content to seasonal or special moments
Showing seasonal moments or special occasions makes your creative feel relevant and relatable. In a study, Pins that referenced these topics drove 10x higher aided awareness.
Call out unique features
Make sure to tell people when you have something special to share. For example, Pins with “new” in the text overlay drove 9x higher aided awareness.
Use the Pin description to add context and reinforce branding
The description field helps you provide more context and detail. It also helps to put the most important info first: In our research, Pins with a brand name in the first line of the description field drove 2x higher awareness.
1. Millward Brown, Creative meta analysis, May 2018
All performance metrics cited on this page come from our studies with third party measurement partners. The insights represent specific study results, and are not performance guarantees.