Your audience is here
478 million people use Pinterest every month to find ideas and inspire their next purchase.1 If Pinterest were a country, it would surpass the United States as the third largest in the world.
Women make up more than 60% of our global audience2
Male Pinners and Gen Z Pinners are up 40% year over year3
US Millennial Pinners are up 35% year over year2
of people in the US with a household income over $100K are on Pinterest4
Be their next great find
People aren’t here to fend off FOMO or doomscroll. They’re here to try new things. To save new ideas. And often, to make their next purchase.
Open-minded and undecided
People on Pinterest are eager for new ideas, which means they want to hear from you. Content from brands doesn’t interrupt on Pinterest—it inspires.
of Pinterest searches are unbranded5
Early insights, early advantage
People use Pinterest to plan for the future. Reach them here, and you’ll reach them before your competitors do.
of Pinners say Pinterest is where they go to start a new project6
Ready to buy
Pinterest is where people browse, discover and buy. Show up at the moment of inspiration, and take your audience from idea to “I did.”
of weekly Pinners have discovered a new brand or product on Pinterest6
The right people, at the right time
Our targeting tools give you the flexibility to reach people by demographics, interests, keywords and more. Or, use auto-targeting and we’ll show your ads to the people we think will like them most.
Our insights tools go deep on Pinner demographics, interests and behaviors. You can use these insights to tailor your targeting or make more effective Pins.