Your audience is here. And they’re ready to shop.
The consumers you care about are using Pinterest to save, plan and shop. With 570 million monthly active users,1 Pinterest is where you can turn new leads into loyal customers.
Reach the right people for your goals
In the US, we reach:
46% of people ages 18-24
40% of people ages 25-34
39% of people ages 35-446
Globally, our audience is 70% women and 30% men.8
Pinterest reaches 40% of US households with an annual income over $150K.9
Inspired shoppers are better customers
of weekly Pinners say they feel inspired by the shopping experience on Pinterest¹⁰
of top searches are unbranded,¹¹ showing Pinners are open to new ideas
An audience who wants to hear from you
Pinterest users are actively looking for new brands and new ideas. Show up at that first moment of inspiration to reach fresh audiences, or cross-sell to existing customers.
Guide them from discovery to action, all on one platform
After that first spark of inspiration, run lower funnel campaigns to help people take action. Tailor your creative and targeting to different points in the journey for the best results.
An audience who wants to hear from you
Pinterest users are actively looking for new brands and new ideas. Show up at that first moment of inspiration to reach fresh audiences, or cross-sell to existing customers.
Guide them from discovery to action, all on one platform
After that first spark of inspiration, run lower funnel campaigns to help people take action. Tailor your creative and targeting to different points in the journey for the best results.
Powerful tools for precise targeting
Our targeting tools help you reach people by demographics, interests, keywords and more. You can also use auto-targeting, and we’ll show your ads to the people we think will like them.
Personas help you reach people interested in a specific topic on Pinterest. They’re built using our first-party data and feed into your campaign setup in Ads Manager. Talk to your Pinterest rep for more information.
The Pinterest Trends tool shows what people are looking for on Pinterest. You can explore by demographic, region and other helpful filters to see what your audience will want to try next.
Real people.
Real stories.
Hear directly from people who use Pinterest to make decisions and plan for their future. From finding their style to finding themselves, they do it all on Pinterest.
Find your audience on Pinterest