The right people, at the right time

The audience you’re looking for is on Pinterest, looking for ideas like yours. Get in front of the 442 million people using Pinterest every month.1

Six stylish photos in circles of a Black woman in an orange leather jacket, a White man with glasses in a gray cap, a White woman with red hair, a Black man with glasses in a gray cap, and an older Asian woman in front of a gray brick wall

Key demographics

Find your perfect audience

  • 60%

    Women make up more than 60% of our global audience2

  • 50%

    Male Pinners are up nearly 50% year over year2

  • 50%

    Gen Z Pinners are up 50% year over year2

  • 35%

    Millennial Pinners are up 35% year over year2

85%of Pinners say Pinterest is where they go to start a new project3

Reach people early

“Pinterest is the perfect tool to organize whatever it is that you need...It's perfect for me. It works for my everyday lifestyle.”

Krissy
Marietta, GA

98%of Pinners report trying new things they find on Pinterest4

Inspire their next idea

“I have so many ideas through Pinterest. I actually look forward to the next thing I'll try, thanks to Pinterest.”

Mylène
Lyon, France

89%of people on Pinterest use it for purchase inspiration5

Talk to active shoppers

“I’m a visual person. Pinterest shows me what I like and I can find stuff I want to buy.”

Jamillah
Oakland, CA

The insight advantage

A visual of our interactive tool that shows audience insights

Our interactive insights tools go deep on Pinner demographics, interests and behaviors. You can use these insights to tailor your targeting or make more effective Pins.

View audience insights

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