Pinterest Presents: a new vision for the future

March 3, 2021 — Jim Habig

A montage of colorful images including a coffee cup, a yellowed-tipped paintbrush, a cactus stem, sushi on a pink plate, a woman in pink and a gold picture frame in clouds

Today we hosted Pinterest Presents, our first-ever global advertiser summit. As the platform where people come to look forward, we gave advertisers a vision for the future: a more positive place on the internet where ads don’t interrupt—they inspire.

We hosted bespoke events in six countries around the world, and we’re proud to have the event fully DICE Certified in DICE’s markets (Canada, UK, US). DICE gave us a score of 100% for accessibility considerations like color contrast, subtitles and sign-language interpretation.

Pinterest Presents brought together iconic marketers, inspirational figures and local thought leaders on a virtual stage. Globally, attendees heard from speakers like our CEO Ben Silbermann and CMO Andréa Mallard, plus guests like Alex Panousis (CEO of Dentsu Media Canada), Sinéad Burke (founder and CEO of Tilting the Lens), Yannick Bolloré (CEO of the Havas Group) and Walter Frye (Vice President, Global Brand Engagement & Design at American Express).

If you missed today’s event—well, we missed you, too. But here’s the next best thing: a recap of our four main announcements from the Pinterest Presents stage.

1. A growing, engaged audience
Pinterest now has 459 million monthly active users—that’s nearly half a billion people who come to Pinterest to build their future.1 Today we shared that our fastest growth is coming from two demographics you may not readily associate with Pinterest: Gen Z and men. Globally, both audiences grew 40% year over year in 2020, bringing a ton of new Pinners to the platform.2

No matter which audience you look at, they’re on Pinterest to discover new ideas. Thanks to this future-oriented behavior, Pinterest gives you the earliest signals into emerging trends and new consumer behaviors, and an opportunity to align your brand with what’s coming next.

Soon, you’ll be able to use our interactive trends tool to see what your specific audience is looking for on Pinterest. In the meantime, you can check out Pinterest Predicts, our annual not-yet-trending report.

2. A new way to buy video
One thing you may not realize: Pinterest is already a video platform. Video is absolutely exploding on Pinterest, as Pinners now watch just shy of one billion videos a day.1

With our new Pinterest Premiere packages, you can use video to reliably reach your audience at scale, in the valuable planning mindset that Pinterest offers. Pinterest Premiere gives you the option to align video ad targeting with either a specific demographic, or a specific category (combining demographics and interests). These packages are set up to help you drive broader reach and scale for moments like launches, brand events or even ongoing campaigns.

3. The future of shopping
We have a vision for a better, more fun online shopping experience—and we’re just getting started. This year you’ll see an even better shopping experience on Pinterest for both merchants and Pinners. That means improvements like better catalog management tools, as well as automated bidding and budgeting solutions. And keep an eye on your analytics. This year, managed advertisers will get an enhanced conversion analysis dashboard to dig deeper into downstream conversions and better account for Pinterest’s cross-channel impact.


4. It pays to be positive
One big theme from today’s speakers? Positivity matters. We’re proud that 8 out of 10 people who use Pinterest say it makes them feel positive. That positive environment translates to better results for you—because people are more likely to feel positive about, remember and trust brands who show up in positive places.4


Looking forward, together
Just like Pinners, we have a lot more planned for 2021. We hope you’ll keep looking ahead with us towards new ad opportunities, new partnerships and a broader global footprint.

So I hope you’ll partner with us to build your brand's future, on the platform where people plan theirs. And please stay in touch with our email newsletter so that you can be the first to know about what’s coming next.

Footnotes
1

Pinterest, global analysis, Jan 2021

2

Pinterest, global data comparing adult signups from 2019 to 2020

3

Talk Shoppe for Pinterest, Emotions and usage study, US, Oct 2018

4

Morning Consult for Pinterest, research study with US adults and weekly Pinners, US, July 2020