Your audience is here

478 million people use Pinterest every month to find ideas and inspire their next purchase.1 If Pinterest were a country, it would surpass the United States as the third largest in the world.

A collage of people of different races dressed in bold styles and colors
60%

Women make up more than 60% of our global audience2

40%

Male Pinners and Gen Z Pinners are up 40% year over year3

35%

US Millennial Pinners are up 35% year over year2

45%

of people in the US with a household income over $100K are on Pinterest4

Be their next great find

People aren’t here to fend off FOMO or doomscroll. They’re here to try new things. To save new ideas. And often, to make their next purchase.

Open-minded and undecided

People on Pinterest are eager for new ideas, which means they want to hear from you. Content from brands doesn’t interrupt on Pinterest—it inspires.

97%

of Pinterest searches are unbranded5

A White woman with dark hair reaches down for books on a shelf

Early insights, early advantage

People use Pinterest to plan for the future. Reach them here, and you’ll reach them before your competitors do.

A smiling Black man with locs and red suspenders stands in a curio shop, arms crossed
A stream of milk pouring into a light-green ceramic bowl of mixed greens
85%

of Pinners say Pinterest is where they go to start a new project6

Ready to buy

Pinterest is where people browse, discover and buy. Show up at the moment of inspiration, and take your audience from idea to “I did.”

Two women with long dark hair examine a pair of sandals in a clothing store

Ceramic bowls and a small block of cinder staged in moody lighting

Wooden bowls and ceramic mugs on wooden shelving

80%

of weekly Pinners have discovered a new brand or product on Pinterest6

The right people, at the right time

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Reach your target audience

Our targeting tools give you the flexibility to reach people by demographics, interests, keywords and more. Or, use auto-targeting and we’ll show your ads to the people we think will like them most.

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Explore interactive insights

Our insights tools go deep on Pinner demographics, interests and behaviors. You can use these insights to tailor your targeting or make more effective Pins.