The Verified Merchant Programme is currently available to merchants based in select countries.

Join the Verified Merchant Programme

The Verified Merchant Programme helps shoppers to discover and buy from vetted brands. It’s free to join and makes your brand stand out.

Programme benefits

A dark blue tick is centred on a light blue background, with the words ‘Verified merchant’ underneath.
An exclusive badge

A badge on your profile and product Pins shows that your brand was vetted by the Pinterest team. You can catch the eye of shoppers as they decide what to buy.

Three Pins are stacked on top of one another, with the top Pin featuring a Black man wearing a light blue blazer, and a ‘Shop similar’ button on the left.
Appear in shopping experiences

Products from verified merchants can show up within dedicated shopping experiences such as related Pins. This puts your products right in front of people who are looking for new brands.

Four text bubbles are scattered on a cream background, each containing one of the following phrases: Black-owned, eco-friendly, invested in good and inclusive.
Gain access to special features

Only verified merchants are eligible for features such as merchant details and hosted checkout via Shopify.

Join the waiting list

The Verified Merchant Programme isn’t available to merchants based in your country yet. Fill in this form, and you’ll be the first to know when it’s time to apply!

Select country