The Verified Merchant Programme is currently available to merchants based in select countries.
Join the Verified Merchant Programme
The Verified Merchant Programme helps shoppers to discover and buy from vetted brands. It’s free to join and makes your brand stand out. Plus, merchants in the programme see a 17% higher conversion rate than merchants who don't participate.1
Programme benefits
A badge on your profile and product Pins shows that your brand was vetted by the Pinterest team. You can catch the eye of shoppers as they decide what to buy.
Products from verified merchants can show up within dedicated shopping experiences such as related Pins. This puts your products right in front of people who are looking for new brands.
Connect your catalogue to Pinterest and you'll get a special Shop tab on your profile. This puts all your shoppable products in one, easy-to-find place.
Only verified merchants are eligible for features such as merchant details and hosted checkout via Shopify.
It's free to join
The Verified Merchant Programme is available to eligible merchants in participating countries. Please refer to our full requirements list to see if your business qualifies.
We vet applicants based on our Merchant Guidelines.
Uploading your feed is the fastest way to get your products onto Pinterest.
A tag helps you to track actions that come from Pinterest. You can install our tag or use a compatible tag manager.
Join the waiting list
The Verified Merchant Programme isn’t available to merchants based in your country yet. Fill in this form, and you’ll be the first to know when it’s time to apply!
Select country