The Verified Merchant Programme is currently available to merchants based in select countries.

Join the Verified Merchant Programme

The Verified Merchant Programme helps shoppers to discover and buy from vetted brands. It’s free to join and makes your brand stand out. Plus, merchants in the programme see a 17% higher conversion rate than merchants who don't participate.1

Programme benefits

An exclusive badge

A badge on your profile and product Pins shows that your brand was vetted by the Pinterest team. You can catch the eye of shoppers as they decide what to buy.

Appear in shopping experiences

Products from verified merchants can show up within dedicated shopping experiences such as related Pins. This puts your products right in front of people who are looking for new brands.

Enable your Shop tab

Connect your catalogue to Pinterest and you'll get a special Shop tab on your profile. This puts all your shoppable products in one, easy-to-find place.

Value labels like eco-friendly and inclusive
Gain access to special features

Only verified merchants are eligible for features such as merchant details and hosted checkout via Shopify.

It's free to join

The Verified Merchant Programme is available to eligible merchants in participating countries. Please refer to our full requirements list to see if your business qualifies.

Meet our merchant requirements

We vet applicants based on our Merchant Guidelines.

Connect your catalogue

Uploading your feed is the fastest way to get your products onto Pinterest.

Install the Pinterest Tag

A tag helps you to track actions that come from Pinterest. You can install our tag or use a compatible tag manager.

Join the waiting list

The Verified Merchant Programme isn’t available to merchants based in your country yet. Fill in this form, and you’ll be the first to know when it’s time to apply!

Select country