In a shifting media landscape, brands are reconsidering where to spend their ad budget. Today, we’re making it easier than ever to switch to Pinterest: a safer, positive platform that performs across the funnel. Incentives are available to help you get started.
No matter your goal, Pinterest has a solution for you.
Whether you’re driving awareness, consideration or conversions, we’ve got you covered with performance solutions that deliver results. Learn which products to invest in—and how best to shift your spend.
Get the reach that you need at a lower cost with Premiere Spotlight
2x more impressions
Deliver 2x the impressions with Premiere Spotlight compared to the highest placement for auction-based max-width video ads.¹
1.5x lift
Our most memorable ad placement has been proven to improve ad recall. Awareness strategies that included Premiere Spotlight saw a 1.5x improvement to median lifts in Pin awareness.²
Boost clicks and conversions with shopping and video ads
Almost 15% more likely to browse or shop online
The Pinterest audience is almost 15% more likely to browse or shop for products online. Take maximum advantage of this high-intent audience with our new shopping and video ads. Plus, you’ll help drive improved visibility and results.³
40% higher spend
Weekly Pinterest users spend 40% more on average than non-Pinterest users in a month.⁴
Scale performance campaigns with Pinterest Performance+
50% fewer inputs
With 50% fewer inputs required for campaign creation, your brand can achieve lower CPA thanks to automation and AI from Performance+.⁵
20% decrease in CPA
Advertisers using Performance+ catalogue sales campaigns saw an average 20% CPA improvement, relative to ‘business as usual’ campaign set-up.⁶
It’s easy to act quickly.15
Here’s how.
Why Pinterest?
For starters, Gen Z love it here—they make up more than 40% of our global monthly active users. And our effective ad placements and positive platform make Pinterest stand apart.7
Grow your business on Pinterest
1. Upload your entire catalogue
2. Enable Pinterest Performance+
3. Launch additional ad solutions aligned to your specific goals
4. Implement CAPI and tags
5. Reflect your company values in your media choices
Shift your spend today.
Get in touch with your Pinterest sales rep to get started.