Søstrene Grene
Søstrene Grene effortlessly blend life’s moments with always-on shopping
Danish retailer Søstrene Grene blended an always-on Shopping campaign with dynamic retargeting, building their audience and a sales engine at the same time.
In the competitive world of e-commerce, driving consistent sales and building brand recognition can be a challenge. Søstrene Grene tackled this challenge head-on.
By combining consideration and shopping campaigns with direct links, they ensured that their audience could move easily from engaging spring ads to their website for single-click purchases. The Pinterest Conversions API (CAPI) connected the dots, providing a smooth sales flow and accurate tracking sales tracking.
4x
return on ad spend (ROAS)1
+10%
increase in ROAS for prospecting Shopping campaign with the addition of the consideration campaign1
-22%
decrease in checkout cost per acquisition for prospecting Shopping campaign with the addition of the consideration campaign1
Søstrene Grene had a new spring collection in the works, and they were ready to try a new strategy to jump-start sales. They took a two-part approach.
First, they built the foundation with an always-on shopping campaign that spanned the entire first quarter. This ensured consistent visibility across their eleven European markets. Then they layered in a two-week consideration campaign, perfectly timed to tap into the springtime shopping buzz.
With ten consideration ads in play, Søstrene Grene used Pinterest tools to optimise their performance. They employed broad interest and keyword targeting within their consideration campaigns to reach people during the decision-making stage. Then, they used dynamic retargeting with their shopping campaigns to nudge those who had previously interacted with content closer to purchase.
The Pinterest Conversions API gave Søstrene Grene more visibility into their campaign performance by allowing them to match, attribute and measure conversions with more accuracy. Direct links within their ads streamlined the shopping experience, taking people swiftly from ad to the spring collection. The result was a well-orchestrated campaign that set the brand up for a sales boost.
"Crafting a successful Spring Collection at Søstrene Grene required a blend of strategy and innovation. By integrating our always-on Shopping campaign with a consideration campaign on Pinterest, we ensured our brand remained visible and relevant with the launch. Leveraging Pinterest's optimisation tools and dynamic retargeting capabilities enabled us to guide our audience effortlessly from discovery to purchase, culminating in a significant boost in sales. Having enabled the best possible tracking with the Conversions API we were able to share high quality data with Pinterest further ensuring the best possible outcome for us."
Caroline Sylvest Damsgaard
Paid Social Specialist, Søstrene Grene
Søstrene Grene's carefully planned Pinterest campaign delivered a satisfying 4x return on ad spend (ROAS)1. It seems their investment in fresh spring visuals and smart re-targeting wasn't just ad creative best practice – it was financially savvy.
Tips for your next campaign
Try these Pinterest best practices to help get more out of your ads.
Prioritise always-on Shopping ads. Keeping a continuous presence puts your brand top-of-mind when shoppers are ready to buy.
Identify key moments throughout the year that are relevant to your products. These are opportunities to boost engagement and sales.
Try direct links for yourself. Reduce the steps to take shoppers from discovery to action with one of Pinterest's latest ad formats. Direct links are designed to help expedite the path to purchase — instantly directing users from Pinterest to your website with just one single click.