LBS-Gruppe are Germany's leading provider of building loan and financing solutions focused on the goal of helping people to buy homes and renovate.¹

People on Pinterest are planners, searching the platform to make decisions big and small. Whether they’re looking for home decor or planning a full home renovation, advertisers like LBS can show up when their audience is ready to make a decision.

This made Pinterest the ideal platform for LBS to advertise their financing and building loan products.

The LBS campaign focused on three key messages: “Laying the right foundation for your home right from the start”, “Finding your own property and financing it securely” and “Modernising your own home now to save money and energy and help the climate at the same time”. These messages resonated very strongly with Pinterest users in both the awareness and consideration phases. 

Pinterest and the media agency OMD worked closely with the creative agency Huth + Wenzel to define the right target groups and ad formats. They created three target groups: modernisers, home buyers and the next generation of loan seekers. The right ad creatives were matched with the right target groups to drive efficiency.

The strong platform fit, precise interest and keyword targeting and engaging creatives images ensured efficient campaign results: CPM was 35% below target.² CPC was also well below Pinterest’s internal benchmark.²

Tips for your next campaign

Try these Pinterest best practices to get more out of your ads:

1. Your target audience is on Pinterest and there is more than one way to reach them. Harness interest and keyword targeting, consider adjacent categories and spot trends in real-time with Trends tool. 

2. Run campaigns with multiple objectives—this way, you can increase awareness of your brand while building consideration and generating traffic.

3. People on Pinterest are planners. Keep this in mind and inspire your target audience to put their ideas into action.