Hina Bisht used Idea Pins, Pinterest Analytics and Audience Insights to build an engaged audience of 65k followers.1
She aligns her recipes and food Pins with the seasons and key events and caters content to different audience segments.
Hina Bisht started food blogging in 2012. At that time, she began using Pinterest to drive traffic to her blog, and found it to be a source of inspiration for her own creations.
With food blogging having evolved and social media now playing a much bigger role, she’s adapted as well. She makes use of new Pinterest tools to reach and understand her audience, which has grown to an impressive 65k.
followers
Catering content to audience segments
Hina uses a range of Pinterest features and tools to build a strong and engaged audience. She uses a mix of Idea Pins and Static Pins and aligns her content with the seasonal calendar, as well as key western and Indian events and festivals, to reach a wide audience of food lovers.
Hina also enjoys using Pinterest Analytics and Audience Insights to better understand who’s viewing her Pins and create tailored content for different audience segments. For instance, she’s seen her Indian audience base grow, so she’s decided to focus on sharing vegan, vegetarian and gluten-free Indian recipes to cater to the growing demand for these types of food.
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If you have a good picture or video to share and a story to tell, then Pinterest is all about celebrating it. It inspires me every day and pushes me to be as creative as possible.”
Hina Bisht, Creator
Beginning as a source of inspiration, Pinterest has now become a major platform for Hina and has even helped her establish a personal brand.
Hina has seen her followers increase to an impressive 65k.
She loves that Pinterest users are genuine. They’re dependable, mindful and well-informed. Pinterest is less fleeting, and her followers take the time to explore the ideas she shares, Pinning and engaging with them.
Tips for your next creation
Try these Pinterest best practices to get more out of your content.
01
Have an overarching theme for your content.
02
Use clear images and videos with bright lighting and a strong subject.
03
Use Audience Insights and Pinterest Analytics to see how your content is performing and understand who’s seeing it.