A trend inspired Pinterest campaign positions eBay as the vintage hotspot
Pulling inspiration from Pinterest Predicts, eBay France's campaign aimed to establish themselves as the quintessential vintage market. The results? Success measured across the funnel, including a 3 point lift in brand awareness and a 14% lift in action intent1
From lava lamps to rotary telephones and glassware in '60s pop colours, you can find it all on eBay. And it was in springtime, AKA jumble sale season, that the marketplace really took off.
When eBay France discovered that Hipstoric home — AKA interior design combining vintage and modern styles — was one of the trends featured in the Pinterest Predicts report for 2023, they decided it was the perfect time to launch their first Pinterest campaign in France.
+3 pt
increase in awareness of the eBay marketplace1
+63%
increase in in consideration with 18-25 year olds for eBay as a place to sell products
27%
lower CPM than internal benchmark1
Discovering an extraordinary audience
Pinterest users visit the platform in search of inspiration and with the intent to make a purchase. In fact, shoppers on Pinterest spend 30% more each month than people on other platforms2. eBay France recognised the potential of this audience and decided to launch a major campaign to raise their profile on the platform.
An all-out campaign
To drive awareness, eBay developed ads in a mix formats – all with clear branding. The ads showed people that they can find anything that they're looking for on eBay. To encourage people to sell on eBay, the brand collaborated with two Pinterest creators, Poulette Magique and Clem Around the Corner. Through Idea ads, these creators shared tips on how to create great listings to sell on eBay.
“
Our first Pinterest campaign was a real success! As part of our 360-degree campaign, we used Pinterest to increase our awareness with our target audience. The support we received from the Pinterest team throughout the project was key to our strong results.”
Razika Larabi, social media manager, eBay France & Alice Truong, marketing manager, eBay France
A success at every stage of the funnel, the campaign achieved a 27% lower CPM than the Home benchmark1. And majorly drove consideration for selling on eBay with the key 18-25 year old audience1.
The brand is delighted with the results from their first Pinterest campaign in France and they are looking to expand their efforts on the platform.
Tips for your next campaign
Try these Pinterest best practices to get more out of your campaigns:
Pull inspiration for your next campaign from Pinterest Predicts trends to connect with topics your audience is already thinking about.
Use a full-funnel strategy to connect with your audience at various parts of their path to purchase.
Creative assets are central to the success of any campaign. Work with the Pinterest Creative Connect programme provides access to creative studio services that will adapt your assets to our platform.