Pinterest Performance+: AI and automation for marketers

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Performance by default.
Flexible by design.

Put AI-powered optimisation to work against the goals that matter most to your business with Pinterest Performance+.

Try it now

Meet the Pinterest Performance+ suite

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Campaigns

Use Pinterest Performance+ campaigns for the best results and fastest set-up.

Pinterest Performance+ campaigns

  • Bundles all the Pinterest Performance+ features to help maximise gains

  • Available for consideration, conversions and catalogue sales campaigns

  • Requires 50% fewer inputs, compared to standard set-up

  • Includes audience controls that help you bid more for new customers, define prospecting goals or set specific remarketing audiences

  • In A/B testing, Pinterest Performance+ campaigns outperformed traditional campaigns by nearly 80%2

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New customer acquisition

Grow your customer base while maximising the value of existing ones—all in a single automated campaign.

Pinterest Performance+ new customer acquisition

  • Identifies your existing customers so that Pinterest knows who’s new 

  • Adjusts as your goals shift and lets you raise the value of new customers whenever you want

  • Uses advanced modelling, audience segmentation and automated bidding to find the highest-value opportunities

  • In alpha testing, campaigns using new customer acquisition achieved 64% more new customer conversions on average than campaigns without it16

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Priority products

Prioritise the products that matter most to your business.

Pinterest Performance+ priority products

  • Applies an increased bid to the products that you choose, so they win more delivery where it counts

  • Showcases your priority products while your full catalogue keeps driving results

  • Uses your full catalogue and lets you prioritise up to five product groups

  • In alpha testing, for campaigns using priority products, prioritised product groups drove 80% of revenue on average compared to the all-products group17

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Interest and keyword suggestions

Use interest and keyword suggestions to guide our algorithm to relevant audiences while still benefiting from AI and automation.

Pinterest Performance+ interest and keyword suggestions

  • Steers towards specific interests and keywords while keeping the flexibility that the algorithm needs to perform

  • Suggestions guide the algorithm rather than restrict it 

  • Get clear reporting on the keywords and interests reaching your audience

The words ‘+10% ROAS’ are above ads

ROAS bidding

Prioritise high-value purchases to help improve return on ad spend.

Pinterest Performance+ ROAS bidding

  • Prioritises higher-value conversion events while spending your budget in full

  • In testing, brands using this feature saw 10% higher return on ad spend3

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Creative optimisation

Scale ad variations and optimise creative delivery.

Pinterest Performance+ creative optimisation

  • Uses your catalogue to create thousands of ad variations, then makes sure the right person sees each ad

  • Over time, our system will keep optimising against the strongest variations

  • Advertisers using Pinterest Performance+ creative saw 19% more checkout revenue attributed to Pinterest ads6

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Image resizing

Automatically adjust images to fit our recommended aspect ratio.

Pinterest Performance+ image resizing

  • Automatically crops or expands images to a 2:3 aspect ratio

  • Previews generated backgrounds in real time before publishing campaigns

  • Pins enhanced by Pinterest Performance+ image resizing have seen an average increase of 6% in outbound clicks, compared to non-resized images17

‘Conversion rate +11%’ is shown with product Pins

Generate backgrounds

Take product Pins from drab to fab with AI-enhanced backgrounds.

Pinterest Performance+ generate backgrounds

  • Replaces the standard white background for product Pins with engaging, AI-generated scenes

  • Preview generated backgrounds in real time before publishing campaigns

  • Backgrounds are reviewed by real people to help protect your brand’s look and feel

  • In testing, brands using Pinterest Performance+ generate backgrounds saw an 11% increase in conversion rates7

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Targeting

Use visual search technology to identify new audiences.

Pinterest Performance+ targeting

  • Visual search helps to expand reach beyond your original settings—no keywords required

  • Serves your ads to people who act like your best existing customers

  • In studies, Pinterest Performance+ targeting drove a 17% reduction in costs per mille, compared to standard set-up8

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Budgets

Optimise spend to drive performance, while helping to reduce costs.

Pinterest Performance+ budgets

  • Boosts performance by adjusting spend at optimal moments

  • Works for daily or fixed budgets. The system flexes spend up or down by 25% per day, across a rolling seven-day average

  • Brands using Pinterest Performance+ daily budgets drove 3% lower costs per action, compared to fixed budgets5

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Bidding

Make the most of your budget with dynamically adjusted bids.

Pinterest Performance+ bidding

  • Uses real-time signals to adjust bids, prioritising the highest-value opportunities

  • Pinterest Performance+ bidding can help to reduce costs per action by 2%, compared to custom bidding4

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28% higher ROAS

Updates to our ad delivery models improved returns in testing for SMB advertisers using Pinterest Performance+ and ROAS bidding.1

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50% fewer inputs

AI and automation optimise settings for you, cutting set-up time.

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AI and automation you can trust

On Pinterest, you’re protected by our brand safety guidelines and human review.

Real brands with real results

Wayfair designs a better shopping strategy with ROAS bidding

A Wayfair ad featuring a rug, along with a ‘ROAS bidding’ label.

↑38% conversion rate⁹

ROAS bidding helped Wayfair to improve conversion rates

↑6.7% ROAS¹⁰

Enhanced efficiency and scale increased their return on ad spend

Become a Pinterest Performance+ pro

Level up your knowledge with free videos and courses on Pinterest Academy, or even earn a badge.

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Try Pinterest Performance+ for your next campaign

Create campaign
A Performance+ ad for exercise gear

The engine behind Pinterest Performance+ results

The Conversions API with strong Event Quality Score powers Pinterest Performance+, sending stronger signals to Pinterest so that your campaigns can work smarter.

Learn more

Frequently asked questions

No, you cannot convert an existing campaign to use the Pinterest Performance+ suite. To use Pinterest Performance+, you’ll need to start a new campaign. Then, you can decide whether to turn on Pinterest Performance+ at the campaign level or for individual settings.

You can use Pinterest Performance+ campaigns to optimise the entire set-up, or choose specific products during regular campaign set-up. Our tools are flexible, so you can build the solution that works best for you.

No, there is not a minimum budget. You can set any budget you want as you go through set-up.

The Pinterest Performance+ suite is available for multiple objectives:

Pinterest Performance+ campaigns: Consideration, leads and sales
Pinterest Performance+ creative: Consideration and sales with product catalogue
Pinterest Performance+ targeting, bidding and budgets: Awareness, video completion, consideration, leads and sales
Pinterest Performance+ ROAS bidding: This is available for brands using the Pinterest tag or Conversions API and are passing revenue.

You can review up to six generated images in Ads Manager before your campaign goes live. Once the campaign is live, you can review all generated images and modifications in your ads reporting tab. There, you can choose to regenerate or delete any images you don’t want to serve in ads.

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