A starter guide to Pinterest for businesses

Pinterest works for all kinds of businesses, from small shops to global brands. It’s free to sign up for a business account and easy to start making Pins.

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61%Pinners in the UK have gone on to make a purchase as a result of seeing branded content1
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Your business belongs here

You’ll get more out of Pinterest by using a business account. Get access to special ad formats, analytics and more.

Make Pins to show the world what you’re about. Use images or videos to display your ideas, products and more.

We’ll show your Pins to the people that we think are most likely to love them. People can comment, react or even add photos of Pins that they’ve tried.

Shopping

Turn Pins into purchases

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Set up shop

Use our shopping solutions to upload your catalogue and promote your products.

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Stand out from other brands

Join the Verified Merchant Programme to show that your store was vetted by the Pinterest team.

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Partner with experts

Work with one of our third-party partners to set up your feed, create shoppable experiences and more.

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Run shopping ads

Promote your products to reach more people and work towards performance goals.

Build engagement from your website

Claim your website

Claiming your site ensures that your brand name appears on every Pin that people create from your site.

Add Pinterest widgets

The follow widget helps your site visitors to follow you on Pinterest—without ever leaving your site. We also offer widgets that let people save Pins or boards directly from your site.

Enable Rich Pins

Rich Pins automatically sync information from your site to your Pins. They help you to add more info directly to the Pin so that people learn more about your products or ideas.

Support to help you to study up

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Pinterest Academy

Take free courses and attend webinars from Pinterest marketing experts. On our free learning platform you’ll get tactical, in-depth training on campaign set-up, creative best practices, optimisation strategies and more.

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Pinterest Business community

Join a growing community of businesses and Creators. Look for ideas, swap best practices and ask for advice.

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Help Centre

Review product instructions or troubleshoot account set-up issues.