Five tips to guide your festive season content

At Pinterest, we have a single mission: To bring everyone the inspiration to create a life that they love. We’re passionate that all content on our platform should do exactly that. But how exactly do you create Pins that inspire? We posed this question to a team of academics and researchers, who came up with a new content framework for succeeding on Pinterest.

This framework is called the Five Dimensions of Inspiration. Think of it like a creative sandbox to help you to develop standout content for Pinterest.

Introducing the five dimensions of inspiration

These five dimensions complement our existing best practices to help you to craft content that inspires and performs. As a rule of thumb, your Pins should include at least two of the five dimensions, and should always remain authentic to your brand voice.

As we look forward to the festive season, it’s clear that we’ve all been handed a blank slate. How we celebrate will be unique this year, and people are looking to brands to help them to make the most of the changing festive season climate. Leverage the following five attributes to make your creative shine and bring your ads to life.

Visually appealing

Design with compelling imagery, playful graphics and subtle branding.

Make the products the hero

Bleed your image beyond the Pin boundaries

Rotate a Pin vertically to add depth and perspective

Original

Inspire a new, unique or different take on something familiar

Stay true to your brand’s voice

Get creative with targeting

Go monochromatic

Positive

Help Pinners to dream about who they want to be and what they want to create

Focus on the solution, not the problem

Relate to a diverse audience

Play with space and texture

Relevant

Build for context by leveraging everyday interests and moments that matter, while also considering a diverse audience.

Link carousel Pins together to lead users to customised boards

Reflects multiple tastes, expertise and dietary restrictions

Previous answers lead to targeted recipe ideas

Actionable

Make Pins that people will love to save. The best Pins inspire people to try new ideas and give them the confidence to bring that inspiration to life – either right now or later on.

Clearly indicate the desired call-to-action

Create an interactive experience

Save the Pin now, try it at any time

Pinterest remains a blank, untapped canvas for creatives and brands. Use these five dimensions to create engaging content that bridges ideas to action, and to inspire Pinners to make this festive season their best one yet.

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