Your audience is here
444 million people use Pinterest every month to find ideas and inspire their next purchase.1 If Pinterest were a country, it would surpass the United States as the third largest in the world.
Women make up more than 60% of our global audience2
Male Pinners and gen Z Pinners are up 40% year on year3
Indian Pinners age 25-34 have increased 30% year over year2
of millenials in the UK with a household income of over £100K are on Pinterest4
Be their next great find
People aren’t here to fend off FOMO or doomscroll. They’re here to try new things, save new ideas and often, make their next purchase.
Open-minded and undecided
People on Pinterest are eager for new ideas, which means that they want to hear from you. Content from brands doesn’t interrupt on Pinterest – it inspires.
of top Pinterest searches are unbranded5
Early insights, early advantage
People use Pinterest to plan for the future. Reach them here, and you’ll reach them before your competitors do.
of Pinners say Pinterest is where they go to start a new project6
Ready to buy
Pinterest is where people browse, discover and buy. Show up at the moment of inspiration, and take your audience from idea to 'I did'.
of weekly Pinners have discovered a new brand or product on Pinterest6
Reach the right people at the right time
Our targeting tools give you the flexibility to reach people by demographics, interests, keywords and more. Or, use auto-targeting and we’ll show your ads to the people that we think will like them most.
Our insights tools go deep on Pinner demographics, interests and behaviours. You can use these insights to tailor your targeting or make more effective Pins.