Your audience is here

445 million people use Pinterest every month to find ideas and inspire their next purchase.1 If Pinterest was a country, it would surpass the United States as the third largest in the world.

A collage of people of different races dressed in bold styles and colours

Women make up more than 60% of our global audience2


Male Pinners are up 40% year on year3


Indian Pinners age 25-34 have increased 30% year over year4


of millennials in the UK with a household income of over £100K are on Pinterest5

Be their next great find

People aren’t here to fend off FOMO or doomscroll. They’re here to try new things, save new ideas and often, make their next purchase.

Open-minded and undecided

People on Pinterest are eager for new ideas, which means that they want to hear from you. Content from brands doesn’t interrupt on Pinterest – it inspires.


of top Pinterest searches are unbranded6

A White woman with dark hair reaches down for books on a shelf

Early insights, early advantage

People use Pinterest to plan for the future. Reach them here, and you’ll reach them before your competitors do.

A smiling Black man with locs and red suspenders stands in a curio shop, arms crossed
A stream of milk pouring into a light-green ceramic bowl of mixed greens

of Pinners say Pinterest is where they go to start a new project7

Ready to buy

Pinterest is where people browse, discover and buy. Show up at the moment of inspiration, and take your audience from idea to 'I did'.

Two women with long dark hair examine a pair of sandals in a clothes shop

Ceramic bowls and a small cinder block staged in moody lighting

Wooden bowls and ceramic mugs on wooden shelving


of weekly Pinners have discovered a new brand or product on Pinterest7

Reach the right people at the right time

Target icon
Reach your target audience

Our targeting tools give you the flexibility to reach people by demographics, interests, keywords and more. Or, use auto-targeting and we’ll show your ads to the people that we think will like them most.

Graph icon
Explore interactive insights

Our insights tools go deep on Pinner demographics, interests and behaviours. You can use these insights to tailor your targeting or make more effective Pins.