Valais Mineral
Valais Mineral used a Pinterest premium placement to elevate their premium water—successfully connecting with young Swiss consumers.
Goal
In Switzerland's crowded bottled water landscape, standing out requires more than just good mountain springs. For Valais Mineral, breaking through meant finding fresh channels to reach consumers who hadn't yet developed brand loyalty in a category defined by habit and convenience.
Valais Mineral had already created compelling influencer content but needed the right stage to amplify its impact across Switzerland. They set up a four-week campaign that would go beyond their usual audience boundaries and make meaningful connections with potential new customers—particularly those elusive 25-34 year-olds with evolving purchasing patterns.
Strategy
When Pinterest unveiled Premiere Spotlight in Switzerland, Valais Mineral recognized its potential immediately. Rather than spreading their presence thinly across the entire campaign period, they secured five exclusive takeover days, claiming the most valuable real estate at the top of the Pinterest search page.
They were savvy with their creative approach. Instead of diverting resources to develop new assets, they repurposed their existing influencer videos. That meant that Valais Mineral was putting proven content in front of Pinterest's uniquely receptive audience.
"
Our Pinterest activation has been a great success. As a platform of creativity and inspiration, Pinterest perfectly aligned with our vision. Showcasing influencer videos set against the stunning backdrop of the mountains proved to be a true triumph, boosting the visibility of our Pins and fostering genuine brand love among Pinners."
Alexandra Scheibler
Brand Manager, Valais
Results
The numbers tell a clear success story. Premiere Spotlight delivered an 8.9 point lift in Pin awareness among 25-34 year-olds—exactly the audience Valais Mineral wanted to reach.¹ The placement did more than just increase visibility, though. It helped boost overall brand favorability by 2.2 points, turning impressions into genuine interest.¹
In a market where one bottled water can look much like another, Valais Mineral found that where you show up matters as much as what you're showing. By placing their premium product in Pinterest's premium environment, they connected with consumers and proved that sometimes, the right showcase can make all the difference.
+8.9pt
lift in Pin awareness among 25-34 year-olds1
+2.2pt
lift in brand favorability1
+5.7pt
topline Pin awareness1
Explore Related Resources
Premiere Spotlight
Pinterest's premium placement helped Valais Mineral achieve significant brand awareness and favorability. Learn more about how Premiere Spotlight can give your brand exclusive visibility at the top of Pinterest's search page.
Brand Lift Studies
Measuring campaign effectiveness was key to understanding Valais Mineral's success. Discover how Pinterest Brand Lift Studies can help you quantify awareness and favorability gains among specific demographics.