Bringing fashion trends from the catwalk to real life
Pinterest Palettes didn’t just stay online – Topshop brought Pins to life by integrating the experience in their NYC SoHo shop and London Oxford Circus flagship store.
At each location, Topshop set up touchscreens and iPads so that customers could create, print and reference their Pinterest colour palettes as they shopped. Different areas of the stores were even arranged by colour to make it easier for shoppers to browse and find items that matched their Pinterest Palette colours.
Topshop’s innovative approach allowed audiences to interact with their brand in a unique, 360-degree way. Pinterest Palettes generated 55 press stories from mainstream consumer media as well as fashion and tech publications. In addition, Topshop received positive feedback and hundreds of posts on their social media channels.
“There’s a huge amount of information that we’d love to share through Pinterest with our consumers. We want to make sure we aid them and bring them into the store, making the shopping experience more fun” said Margadant.