Swyft
With the Pinterest Conversions API, Swyft maximises conversion visibility
After easily implementing the Pinterest Conversions API, Swyft, a home retailer and long-time Pinterest advertiser, unlocked substantial lifts in campaign effectiveness
For this campaign, Swyft employed a multi-objective strategy targeting consideration, shopping and conversion. Whilst focusing on static Pins that highlighted benefits specific to their products like 24 hour delivery and no tools required set up.
In previous campaigns, the brand measured performance with the Pinterest tag, which allows advertisers to track actions people take on an advertiser’s website after they view a Promoted Pin. With the Pinterest tag they had improved performance, optimised spend and created new audiences to target.1
However, recognizing that the Conversions API could maximise their visibility of conversions from Pinterest, they decided to double down on measurement and implement the Conversions API, designed to work alongside the tag.
+35% lift
in volume of attributed checkouts1
+26%
improvement in CPA1
Maximising the full breadth of Pinterest capabilities, Swyft saw the impact when data-backed solutions and inspiration meet. With the Conversions API implemented, Swyft were able to directly send conversions to Pinterest in real-time via a server-to-server API endpoint. This, along with the Pinterest tag provided them with more valuable insights and better campaign performance.
“
Pinterest is the perfect place for our audience to find their dream sofa and inspiration for their interiors projects. We were so excited to use the Pinterest API to be able to clearly measure journeys over multiple touchpoints and over long periods”
Geoff Bull
Chief Marketing Officer, Swyft
This campaign saw significant uplift across the lower-funnel impacts, measuring a 35% lift in volume of attributed checkouts and a 26% improvement in CPA.1
With the Conversions API, Swyft is not only improving conversion optimisation but also future-proofing their presence on Pinterest, which is especially important in privacy sensitive markets.
Tips for your next campaign
Try these Pinterest best practices to get more out of your ads.
Maximise campaign effectiveness by implementing the Pinterest Conversions API alongside the Pinterest tag.
Test multi-objective campaigns to help reach people wherever they are in their journey and help drive results throughout the funnel.
Create value-add moments. Take your shoppers on a journey—create content that's inspiring and actionable for the user. How will your product enhance their lives? Help them imagine it.