Sofology
Sofology amplified shopping performance, using Pinterest Performance+ ROAS bidding to unlock a 55% higher return on ad spend.
Goal
Sofology, one of the UK’s leading sofa retailers, aimed to optimise their ad spend, ensuring both significant value and quantifiable results from their investments. With home furnishings shoppers actively seeking inspiration on Pinterest, Sofology wanted to reach audiences at the moment they were considering their next living room upgrade.
Recognising Pinterest’s power for product discovery and shopping, Sofology set out to supercharge its ROI by optimising budget and bidding for measurable checkout outcomes.
Strategy
Sofology tested the waters with Pinterest Performance+ ROAS bidding by running an A/B test to compare its impact on shopping ads. One campaign used Pinterest Performance+ with ROAS (Return on Ad Spend) bidding, focusing on driving the highest possible checkout values to maximise ROAS. The other campaign centred on conversion optimisation, aiming to achieve the maximum number of conversion actions. To rigorously evaluate performance, Sofology ran an A/B test—changing only this single variable—to directly compare the impact of ROAS bidding versus traditional conversion optimisation on shopping ads.
By leveraging Pinterest Performance+ ROAS bidding, this advanced feature enabled the campaign to automatically optimise placements in real time, prioritising conversions and spend efficiency. By letting Pinterest’s machine learning models continuously refine delivery, the team could focus on creative strategy while the platform worked behind the scenes to help drive higher value outcomes.
This AI-enabled data-driven approach enabled Sofology to capitalise on Pinterest’s audience of home design enthusiasts, ensuring the budget was directed where it could help deliver the greatest return.
“
Pinterest Performance+ ROAS bidding unlocked new potential for our shopping activity on Pinterest. The strong results not only boosted our performance but also reinforced our confidence in adopting new optimisations. The results certainly exceeded our expectations.”
Karen Grindrod
Brand Marketing Manager, Sofology
Results
By utilising the A/B test feature, it proved that Pinterest Performance+ was a winner. For Sofology, it meant: a dramatic uplift in ROAS, optimising to the highest-value conversions, at scale and a -6% decrease in CPA.1 Through carefully optimised shopping ads and Pinterest Performance+ ROAS bidding, Sofology was able to capture Pinners searching for living room inspiration—and turned that discovery into action.
Sofology’s willingness to innovate with Pinterest Performance+ gave them the confidence to expand this approach across future campaigns.
“
This case study highlights not only our strong test and learn approach on the platform, but also the power of Pinterest in helping to drive revenue.”
Shahyad Shahir
Digital Director, EssenceMediacom
+55%
increase in ROAS compared to control campaigns1
-6%
decrease in CPA1
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