LOOKFANTASTIC
LOOKFANTASTIC drives success by owning the Pinterest Predicts 2024 beauty trend ‘Head to Glow’ (and plans for the 2025 trend are already underway).
Goal
Over the years, LOOKFANTASTIC has built a strong and loyal following—securing their position as a go-to retailer among beauty enthusiasts. Starting as a haircare retailer, LOOKFANTASTIC have grown to the beauty power-house to which they are today. With this campaign, their goal was to seize the opportunity to expand their presence in the skincare space, building on their established reputation and connecting with audiences seeking the best in all things beauty.
With Pinterest serving as a daily destination for trends, must-have products and skincare tips, LOOKFANTASTIC was well-positioned to engage savvy shoppers as they explored the platform for their next beauty fix.
Their perfect opportunity? Owning the Pinterest Predicts’ beauty trend. The overarching goal? To drive awareness—and love—for their skincare offering.
Strategy
LOOKFANTASTIC secured the Pinterest Predicts beauty trend: ‘Head to Glow’. With searches for “Body skincare routine” soaring by an incredible +1,025%¹, this trend aligned perfectly with their campaign objective. To gain deeper insights into their audience and elevate what resonates, they used the Pinterest Trends tool to spot what other beauty trends were bubbling up on the platform. They then used these insights to inform their bold and brilliant creative, with interest targeting helping to craft a tailored media strategy that would reach beauty lovers at scale.
LOOKFANTASTIC used the image and video ad formats to create their attention-grabbing assets, designed to stop shoppers in their tracks (and prompt clicks to get in on the action). Each ad featured the ‘Head to Glow’ Pinterest Predicts Trends Badge, reaffirming their connection to this hot beauty trend.
And to assess the campaign’s impact, LOOKFANTASTIC conducted a Brand Lift study to measure success.
“
We were thrilled to see a significant lift in awareness across all our brand metrics, and the results were so strong that we’re already planning our 2025 campaigns—including the 'Goddess Complex' Pinterest Predicts trend. Stay tuned.”
Jason Hope
Head of Paid Social, LOOKFANTASTIC
Results
LOOKFANTASTIC's campaign delivered incredible results, with standout performance from ads featuring the "Pinterest Predicts Trends Badge." Key metrics include a +4.3ppt increase in consideration and a +6.2ppt boost in overall campaign awareness2. Pin awareness soared four-fold, while interest in 'Next Day Delivery Offers' surged to 24%, reflecting strong demand from eager shoppers ready to make a purchase2.
In conclusion, whether you're aiming to boost awareness, help drive sales or fuel growth for a lesser-known product range, here’s a top tip: don’t just follow trends—own them.
+4.3ppt
lift in aided brand awareness2
+6.2ppt
lift in campaign awareness2
+4.6ppt
lift in Pin awareness2
Resources
Own a Pinterest Predicts trend
Explore Pinterest Predicts and the opportunity of a premium partnership that unlocks exclusive co-marketing privileges on Pinterest, and beyond.
Use the Pinterest Trends tool
Stay ahead of the curve all year round. Discover consumer trends on Pinterest—across interests, demographics, and seasons—and use these insights to shape your marketing strategy.