JIMMY CHOO
Pinterest helped the luxury accessory brand connect with brides when they were already deep in wedding planning mode.
Goal
Wedding planning means decisions. Big ones, small ones, and the unforgettable ones—like what you'll wear walking down the aisle. Jimmy Choo gets it. The luxury accessory brand targeted Q1 for their bridal push, that golden window after engagement season when couples are deep in research mode but still discovering what they love.
For Jimmy Choo, Pinterest was the perfect stage to showcase their collection to mid-funnel shoppers—people already thinking about statement accessories and getting closer to saying "I do" in Choo.
Strategy
Jimmy Choo knows where wedding decisions happen. On Pinterest. Where dream weddings take shape, board by board, Pin by Pin. This creates traffic that matters—visitors who pay attention, and actually consider luxury purchases.
The brand zeroed in on mid-funnel customers already mapping out their big day. Jimmy Choo tapped the Pinterest Trends tool to spot rising wedding searches and positioned their bridal collection for just the right moment.
Their execution was equally sharp. Targeting women 25 and up—those with luxury purchasing power—and using Pinterest Performance+ bidding, Jimmy Choo connected with potential brides at their most receptive moments. The Pinterest planning mindset turned into tangible brand engagement.
“
Pinterest is where wedding planning happens. We saw an opportunity to be part of that journey at key moments—right when people were planning.”
Paid Social Media Team
Jimmy Choo
Results
The campaign strutted past expectations. Jimmy Choo's strategy delivered a click-through rate that was 15% better than the category benchmark.¹
More impressive was how the campaign shaped brand perception. Despite starting with high baseline awareness, Jimmy Choo saw significant improvements across all age groups. Pin awareness jumped by 12.1 percentage points overall, with a 12.2-point increase among women aged 25-34.¹ Brand association with bridal accessories rose by 3.4 percentage points.¹
What started as a consideration campaign offered opportunities throughout the entire funnel. Pinterest connected Jimmy Choo with an audience already visualising their perfect wedding day. Some might call it a perfect match.
15%
better CTR compared to category benchmark¹
+12.1pt
Increase in Pin awareness across all age groups¹
+3.4pt
Lift in brand association with bridal accessories¹
Explore Related Resources
Pinterest Trends
Use the Pinterest Trends tool to help align your campaigns with what people are actively searching for and saving.
Direct links
Direct links can create a straight path from inspiration to your website, especially for consideration campaigns.