Growing a start-up with style
Homepolish rapidly gained more than 26,000 followers after creating stylish boards as well as using several Pinterest tools. They integrated the Pin It button on their website so that visitors could save design ideas easily. Now more than 6,000 Pins of beachy bedrooms and cosy kitchens are saved from their website each month.
“The Pin It button set up a great cyclical flow of traffic to our site. Our customers share Pins with their friends and followers, who in turn visit our site and add more Pins. We saw 100,000 Repins in the past month alone!” Haberbusch said. “Pinterest's inherent virality allows us to easily express our brand's aesthetic to a broader audience”.
After tracking Pinterest Analytics on engagement and referral traffic, Homepolish established an optimum schedule and cadence for adding Pins. At least 10% of the site’s referral traffic consistently comes from Pinterest and 75% of those visitors are uniquely new to their brand. They also use analytics to decide which content to feature in their magazine and which images might perform best in ads.
Additionally, Homepolish discovered that collaborating with similar brands is an effective way to amplify their message. “Our guest board with Etsy on home trends for 2015 is one of our highest performing boards” Haberbusch said. “This joint collaboration let us re-purpose one piece of content over the course of an entire year, and created a very focused and engaged following”.
Suggestions from Homepolish
Add the Pin It button to increase referral traffic and brand awareness
Collaborate with similar brands on group boards to boost engagement
Repin great ideas from other sources to create the best experience for Pinners