George Home
George Home's first full-funnel Pinterest strategy connected trend-seeking home enthusiasts with their perfect home products
Goal
Spring is prime time for a home refresh. As shoppers begin searching for home decor inspiration online, George Home aimed to position their new home collection as the must-have destination for on-trend essentials.
George Home wanted to build awareness and drive sales of their newly created home decor line. With a new trends inspired product line, the brand needed a platform to showcase their range to people who were actively planning home updates.
Strategy
Pinterest was the perfect match— it's where people go when planning home improvements.
For the first time, George Home created a campaign that would reach people at every stage of their shopping journey. To win attention, they used premiere spotlight and eye-catching statics which were complemented by the Pinterest Trend Badge to signal relevance. For the awareness phase, they implemented Showcase ads that allowed browsers to explore multiple products within a single ad. Finally, Collection ads linked to their product catalogue made it easy for shoppers to purchase specific items that caught their interest.
Their creative approach was straightforward and effective. They used Pinterest's Trend Badge to highlight their products as trending and the ads were designed specifically for Pinterest, following creative best practices.
To maximise their campaign efficiency, George Home used Pinterest's Performance+, which optimised their ad delivery to reach the most relevant audiences.
"
Our customers love planning their seasonal home refreshes - Pinterest helped us connect with people in the early stages of planning those updates! With the added Pinterest Trend badge, alongside our exciting new spring designs, George Home’s visibility for those looking for a stylish seasonal was brilliant."
Jill Gate
Brand Director for George at Asda (Clothing & Home)
Results
George Home's strategic approach delivered impressive performance across the entire funnel. By utilising a mix of ad formats including static, carousel tuner, Showcase, Collection ads and Premiere Spotlight, they achieved strong engagement metrics that translated into significant business impact.
8x
ROAS for Catalogue Sales1
+8.0pt
Lift in Pin Awareness from Collections ads2
Explore Related Resources
Pinterest Performance+
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