The portable blender brand ran a Promoted Video campaign to show their product in action. They’ve achieved a more than 8x return on ad spend and over 2x the performance on Pinterest as compared to other platforms.
Revving up online sales
The founders of BlendJet started with a simple idea. They wanted a powerful blender that they could take anywhere. So they invented the original portable blender concept and worked with factories to make it a reality. The resulting BlendJet One is a travel-sized, battery-operated blender for making fresh smoothies, shakes, margaritas or baby food at home, at the gym and on the go.
BlendJet already had a finely tuned ad campaign running on other social channels. That effort had taken them from launch in June 2018 to over 200,000 customers in 195 countries in less than a year. Not ones to settle, they were looking to expand their campaign to more platforms and continue driving online sales.
We knew that BlendJet would be a huge hit with Promoted Video Pins on Pinterest. The volume that we’ve seen as a result has been incredible, and the costs are very low. We were profitable with the video campaign right out of the gate and our ROI has been incredible. We’ll continue to be a Pinterest advertiser until the end of time.
Demonstrating with video
BlendJet wanted to show off the design and versatility of their blender with video on Pinterest. Compared to other media platforms, Pinners are two times more likely to watch videos on Pinterest to find an idea, product or service that they can trust.2 They’re also 54% more likely to say that they’re inspired to action, and 53% more likely to purchase a product, after seeing a video on Pinterest compared to videos on other platforms.3
BlendJet used Promoted Video Pins to show the portable blender in action and share recipes. Pinterest ads with photos complemented the videos, offering ideas for all the different places that customers could take their BlendJet One, including work, in the car, out hiking and more.
They initially wanted to reach women aged 25–54 in the US, but have since expanded to more English-speaking countries. They’ve also added blender and recipe keyword targeting, as well as retargeting, where they follow up with people who have engaged with their Pins or visited their website.
Selling one blender every minute
The company sells a BlendJet One every minute, 24/7—and they credit Pinterest with a lot of that sales volume. Their ongoing Pinterest campaigns have achieved an over 8x return on ad spend, achieved over 2x sales performance on Pinterest compared to other platforms used, and they continue to outperform their campaign goals.4
Currently, Pinterest is the second-largest driver of visitors to the BlendJet website, referring a similar volume of traffic as other social channels at a fraction of the cost.5
We saw great results using the conversion objective in our campaign – it’s incredibly effective.
Remember to use subtitles in your videos since most people don’t listen with sound and make sure to include a strong call to action to drive sales.
1BlendJet data, 2018
2Talk Shoppe, US, Value of Video on Pinterest Study (Pinterest-funded), December 2018
3Talk Shoppe, US, Value of Video on Pinterest Study (Pinterest-funded), December 2018
4BlendJet data, 2018
5BlendJet data, 2018