People come to Pinterest to discover their personal style, with over 3 billion ideas saved by 29 million people. They’re making the leap from inspiration to action – 53% say Pinterest has helped them make a fashion-related purchase decision.
Here’s what the top Style ideas on Pinterest are doing better than the rest.
Give people a few different options for even higher engagement. Multi-product Pins can have 65% higher click-through rates and 50% higher checkout rates.
Make sure you represent your brand, too. Pins with branded product placement have seen 60% higher click-through rates.
Avoid cluttering your image and place your call-to-action in the description. Fashion and style-related Pins with the call-to-action in the description have seen 30% higher checkout rates and 60% higher click-through rates.
Pinterest internal data 2015, 2016