Marketing partners offer sophisticated marketing solutions that help brands get the most out of Pinterest. Advertisers work directly with marketing partners to improve campaign efficiency, scale and performance. Whether you want to optimise content, refine your targeting or measure your results, a marketing partner can help.
Marketing partners span four specialities: advertising, content marketing, audiences and measurement. Depending on your goals, you may want to work with partners from multiple specialities. Each partner is highly vetted for both technical expertise and Pinterest expertise.
The advertising speciality includes experts in ad technology, media buying and creative services. Together, these partners help businesses manage, scale and optimise their Pinterest marketing. You can choose from managed or self-service technology options. Partners span geographies and cover a wide range of verticals.
Content marketing partners help brands develop a strong organic presence on Pinterest. They support the entire Pinterest campaign process, from sourcing content and publishing Pins to managing interactions with Pinners. Content marketing partners have great insight into what kinds of creative work best on Pinterest, so brands that start working with a content marketing partner tend to see a big jump in Pin performance.
Audience partners help brands onboard their own data so they can use advanced targeting features such as customer list targeting and actalike audiences. Brands that use their own data to target Promoted Pins see much stronger marketing results and tap into even more Pinner intent signals.
Measurement partners allow marketers to monitor and quantify the value that Pinterest campaigns drive for online conversion activity, brand lift, in-store sales and mobile app installs.