Bluecore is a multichannel personalisation platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform and using AI/ML, activates welcomed personal experiences at the speed and scale of digital. Through Bluecore’s dynamic shopper and product matching, brands can personalise 100% of communications delivered to consumers through their shopping experiences, anywhere.
As a retail-specific provider, Bluecore’s predictive models are acutely attuned to retail use cases such as identifying category affinity, discount vs full price affinity, replenishment, next best purchase, likelihood to convert, etc. and all at a 1:1 level. This allows brands to target a user at an exact moment in their journey with appropriate content that will drive up retention rates. Bluecore supports use of this data and audiences in personalised campaigns across email, site, paid media, direct mail, etc.
To support Pinterest, brands can leverage Bluecore Advertise™ to build unlimited custom audiences in seconds. Bluecore Advertise™ leverages this first-party data and retail-specific predictive model, boosting Return on Ad Spend (ROAS) up to 130%.
Bluecore is credited with increasing the lifetime value of shoppers and overall speed to marketing for more than 400 brands, including Express, Tommy Hilfiger, The North Face, Teleflora and Bass Pro Shops.