Performance marketing on Pinterest
Drive lower-funnel results with dedicated performance marketing tools. From web conversions to in-store sales, you can do it all on Pinterest.
The people who use Pinterest are here to take action. Both clicks and saves are up 50% year over year for our buyable content formats.1
Expanded solutions give you more ways to drive performance. Our new mobile deep link feature alone has helped brands grow conversions by 3x.2
New measurement solutions give a better look at channel impact. For example, brands using the Conversions API measure an average 28% increase in conversions attributed to Pinterest.3
Explore our solutions
Our expanded suite includes new products such as mobile deep links and direct links, as well as improved shopping ads and an updated Conversions API. Altogether, it’s easier than ever to design a strategy that works for your goals. Explore below to see our full set of solutions and product recommendations by objective.
Clear, actionable results
Before you begin, make sure to implement the Conversions API. This safeguards conversion tracking so you see the true impact of Pinterest ads. Once campaigns are live, use Pinterest Analytics for quick gut checks and campaign wrap reports.
Test and learn so you can keep improving results over time. Solutions like incrementality tests help you isolate individual variables and iterate for future flights.
Develop a measurement system of truth that shows Pinterest’s impact relative to other touchpoints. Our approved measurement partner can help you run studies like multi-touch attribution or media mix modelling.
Jump-start success with our performance framework
We coach clients to success with our Path to Performance framework, summarised below. These tips are rooted in real platform data, and can help you optimise your campaign structure, testing strategy and creatives.
Performance goals come in all shapes and sizes. Luckily, our solutions do, too. Mix and match the products and objectives on this page to design the right approach for your business. You can also run performance campaigns in tandem with upper funnel goals such as awareness to really go full-funnel.
Product feed health and structure can directly impact lower funnel results. Your feed’s metadata feeds into tools for relevancy, auction favourability and more. The better your data, the better Pinterest can show your content to the most relevant people, in the most strategic moments. Use our product feed best practices to optimise your metadata or tweak related elements like targeting. You can also take a class dedicated to product feed health on Pinterest Academy.
We recommend organising campaigns in a way that reduces audience overlap and helps you to test more effectively. We call this the ‘MECE’ approach (mutually exclusive, collectively exhaustive). It’s specifically for lower funnel campaigns, and helps you to intentionally isolate precise variables for testing. This means that you get the right insights to learn and can keep improving results. Learn how to apply the MECE approach in our dedicated blog post or on Pinterest Academy.
Campaign assets should speak directly to performance goals with clear CTAs and inspiring product imagery. Think about the visual context of Pinterest when you design ads: You really want your images to pop and stand out from other Pins on the platform. For longer campaigns, swap creatives over time to keep things fresh and rejuvenate results. For more detailed creative tips for performance ads, take our course on Pinterest Academy.
