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Performance marketing on Pinterest

Drive lower-funnel results with dedicated performance marketing tools. From web conversions to in-store sales, you can do it all on Pinterest.

Shoppable Pin for a brown jug, with an icon to show you can buy it.
More engaged audiences

The people who use Pinterest are here to take action. Both clicks and saves are up 50% year over year for our buyable content formats.1

Pin shows woman applying red mascara, with a prominent button to drive site visits.
More performing tools

Expanded solutions give you more ways to drive performance. Our new mobile deep link feature alone has helped brands grow conversions by 3x.2

Pin shows vitamins, with elements suggesting a campaign for conversions.
More measurement clarity

New measurement solutions give a better look at channel impact. For example, brands using the Conversions API measure an average 28% increase in conversions attributed to Pinterest.3

Explore our solutions

Our expanded suite includes new products such as mobile deep links and direct links, as well as improved shopping ads and an updated Conversions API. Altogether, it’s easier than ever to design a strategy that works for your goals. Explore below to see our full set of solutions and product recommendations by objective.

Turn more browsers into buyers with ads boosting online or offline sales. For an even quicker set-up, take a look at our third-party e-commerce integrations or use the Performance+ suite for a streamlined campaign process.

A carousel ad shows multiple types of pink chairs, with info about the brand.
Carousel ads

Show multiple related images in a single ad.

A collections ad shows multiple yellow chairs, with info about pricing.
Collections ads

Mix images and video in the same ad unit.

A shopping ad shows furniture, with info about availability and pricing.
Shopping ads

Shopping ads pull information directly from your product feed and display helpful details like pricing right on the ad. Your data source can include images, videos or a mix of both.

The brand Sonla Trac enables the Conversions API to help with shopping ads.
Conversions API

Send conversion data directly to Pinterest for a more complete representation of Pinterest’s impact.

A lighting Pin uses direct links to encourage clicks.
Direct links

Streamline the customer journey with a single click from Pinterest to your site or store. You can add direct links to multiple ad formats, including both video and image options.

A chair ad uses a mobile deep link to help people shop.
Mobile deep links

Bring people directly to a URL in your native app.

An ad for a red sofa is surrounded by the Salesforce and Shopify logos.
Third-party ecommerce integrations

Connect an existing storefront to Pinterest to speed up your set-up.

Sales case study

How a CPG giant beat their benchmarks

Nestlé Toll House ran a festive campaign with creative tailored to their sales goals. Their thoughtful strategy brought sweet results, delivering an 8% lift in incremental sales. They also reached new audiences, with 50% of incremental sales coming from new buyers.4

Clear, actionable results

Icon shows data analytics
Measure campaign impact

Before you begin, make sure to implement the Conversions API. This safeguards conversion tracking so you see the true impact of Pinterest ads. Once campaigns are live, use Pinterest Analytics for quick gut checks and campaign wrap reports.

Icon of a magnifying glass
Experiment and optimise

Test and learn so you can keep improving results over time. Solutions like incrementality tests help you isolate individual variables and iterate for future flights.

Icon showing ticked boxes
Assess channel impact

Develop a measurement system of truth that shows Pinterest’s impact relative to other touchpoints. Our approved measurement partner can help you run studies like multi-touch attribution or media mix modelling.

Jump-start success with our performance framework

We coach clients to success with our Path to Performance framework, summarised below. These tips are rooted in real platform data, and can help you optimise your campaign structure, testing strategy and creatives.

Performance goals come in all shapes and sizes. Luckily, our solutions do, too. Mix and match the products and objectives on this page to design the right approach for your business. You can also run performance campaigns in tandem with upper funnel goals such as awareness to really go full-funnel.

A fashion ad from Aye Yai Yai shows a green bag.

Product feed health and structure can directly impact lower funnel results. Your feed’s metadata feeds into tools for relevancy, auction favourability and more. The better your data, the better Pinterest can show your content to the most relevant people, in the most strategic moments. Use our product feed best practices to optimise your metadata or tweak related elements like targeting. You can also take a class dedicated to product feed health on Pinterest Academy.

A woman in pink tulle is surrounded by faces of other potential customers, with elements showing a target audience age.

We recommend organising campaigns in a way that reduces audience overlap and helps you to test more effectively. We call this the ‘MECE’ approach (mutually exclusive, collectively exhaustive). It’s specifically for lower funnel campaigns, and helps you to intentionally isolate precise variables for testing. This means that you get the right insights to learn and can keep improving results. Learn how to apply the MECE approach in our dedicated blog post or on Pinterest Academy.

An ad with blue trousers and pink shoes encourages people to shop.

Campaign assets should speak directly to performance goals with clear CTAs and inspiring product imagery. Think about the visual context of Pinterest when you design ads: You really want your images to pop and stand out from other Pins on the platform. For longer campaigns, swap creatives over time to keep things fresh and rejuvenate results. For more detailed creative tips for performance ads, take our course on Pinterest Academy.

Aye Yai Yai promote their white leather boots, with copy showing they’re best sellers and ship for free.



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