Performance marketing on Pinterest
Drive lower-funnel results with dedicated performance marketing tools. From web conversions to in-store sales, you can do it all on Pinterest.
The people who use Pinterest are here to take action. Both clicks and saves are up 50% year over year for our buyable content formats.1
Expanded solutions give you more ways to drive performance. Our new mobile deep link feature alone has helped brands grow conversions by 3x.2
New measurement solutions give a better look at channel impact. For example, brands using the Conversions API measure an average 28% increase in conversions attributed to Pinterest.3
Explore our solutions
Our expanded suite includes new products such as mobile deep links and direct links, as well as improved shopping ads and an updated Conversions API. Altogether, it’s easier than ever to design a strategy that works for your goals. Explore below to see our full set of solutions and product recommendations by objective.
Clear, actionable results
Before you begin, make sure to implement the Conversions API. This safeguards conversion tracking so you see the true impact of Pinterest ads. Once campaigns are live, use Pinterest Analytics for quick gut checks and campaign wrap reports.
Test and learn so you can keep improving results over time. Solutions like incrementality tests help you isolate individual variables and iterate for future flights.
Develop a measurement system of truth that shows Pinterest’s impact relative to other touchpoints. Our approved measurement partner can help you run studies like multi-touch attribution or media mix modelling.
Jump-start success with our performance framework
We coach clients to success with our ‘Path to Performance’ scorecard. Follow all four best practices to help maximise efficiency and results for performance campaigns.
Building a successful campaign on Pinterest starts with a strong foundation. By leveraging the right tools and signals, you can track performance effectively, optimise your campaigns and achieve measurable results.
Pinterest offers advertisers tools and solutions that can make executing campaigns as simple or as detailed as needed.
Running optimised creative can make all the difference. Use our creative best practices to elevate your content and help drive better results.
Optimise smarter, not harder. Refine your campaigns, improve performance and make the most out of your Pinterest campaigns.
