Our audience

200 m
people use Pinterest every month
50 %+
80 %
of people on Pinterest use our mobile app
50 %+
of new sign-ups are men
People use Pinterest to plan

Pinners span the globe, but they all share an important trait: they’re actively seeking helpful, inspiring ideas. People use Pinterest to plan for what’s important in their lives, whether that’s easy dinner recipes, home renovation tips or the perfect pair of shoes.

Sources: Pinterest analysis 2016; comScore Oct 2016

200 million people now use Pinterest every month #infographic #PinterestforBusiness