Our audience

200 m
people use Pinterest every month
70 m
monthly active users in the US; 105 million monthly users outside the US
80 %
of people on Pinterest use our mobile app
40 %
of new sign-ups are men
People use Pinterest to plan

Pinners span the globe, but they all share an important trait: they’re actively seeking helpful, inspiring ideas. People use Pinterest to plan for what’s important in their lives, whether that’s easy dinner recipes, home renovation tips or the perfect pair of shoes.

Within the US, we reach: 

  • 52% of millennials  
  • 68% of women aged 25-54
  • 69% of mums and 36% of dads   

Sources: Pinterest analysis 2016; comScore Oct 2016