Pinners span the globe, but they all share an important trait: they’re actively seeking helpful, inspiring ideas. People use Pinterest to plan for what’s important in their lives, whether that’s easy dinner recipes, home renovation tips or the perfect pair of shoes.
Within the US, we reach:
- 52% of millennials
- 68% of women aged 25-54
- 69% of mums and 36% of dads
Sources: Pinterest analysis 2016; comScore Oct 2016