Who they are: Inspired Makers are always looking for the next big project to sink their teeth into. For this creative group, 9 in 10 tend to turn their inspired ideas into reality. From planning a wedding to renovating their home, Pinterest is their go-to source of inspiration. In fact, Inspired Makers are most likely to be on the platform for over five years—almost half joined over three years ago (vs the Pinner average of 35%).

Inspired Makers are action-orientated: the Pins they save are ideas they intend to implement. So your ads should inspire, not interrupt. Retail and apparel brands can get up close and personal with this group by giving tips on how best to style your products. Opt for lifestyle imagery over flatlays so they can see how items fit together within a bigger scene—and ultimately their lives.