Meet the six types of people who come to Pinterest to find ideas for what to do, make and buy next.

Over 450 million people come to Pinterest in search of inspiration to build a life they love.¹ And as the UK audience continues to grow and evolve, it was time for us to reassess who they are and the role that Pinterest plays in their lives. We partnered with Sparkler, part of PA Consulting, to carry out a thorough review. Here, we'll introduce you to six audience segments, outlining how they think, feel and what they do on Pinterest, highlighting why they’re valuable for brands.

Read a letter from your audience