Deliver an action

Get sign-ups, purchases and installs

Pinterest connects the customer journey from the earliest signs of intent to the final transaction. If you want to reach new customers, leading to more purchases, sign-ups and traffic, Pinterest is a great place for your business to be.

6 x
more conversions from Pinterest referrals
5 x
more sign-ups from Pinterest referrals
Set up your account
Pinterest Analytics and Ads

Business accounts come with extra features, such as ads, analytics and regular email updates. If you already have a personal account, we recommend converting it to a Business account. Don’t worry, you won't lose any Pins or boards. 

Get your website ready
Pinterest Pin and website with Save button

Make it easier for people to save your content and for you to track your success: 

Confirm your site to ensure that your logo appears on any content saved from your site and improve your analytics.

Add the Save button so your customers can easily save things they like to Pinterest.

Build a widget to display Pins, boards or your profile on your site. 

Use the Pinterest tag  on your site to gather valuable conversion insights and build audiences that you can target in the future.
 

Make your Pins memorable

More than anything else, great content will help you reach your goal. Pins with meaningful calls to action and detailed descriptions appeal to Pinners. Appealing images with multiple products can help drive clicks because they can speak to different tastes. Here are more tips to get you started! 

Promote your Pins 
Pinterest quick promote directly from Pin

Promoted Pins are just like normal Pins, only you pay to have them seen by more people. These ads perform just as well, if not better, than your other Pins, helping people discover and save ideas. 

Over a 3-month period, Pinterest was the no.1 social traffic source for 24% of the top 600 beauty and fitness websites. You can drive great results by creating ads from your best performing Pins.

Measure your success 
Pinterest Analytics dashboard

Use Pinterest analytics to see how your Pins are doing. You’ll also find data that will help you understand your audience and their interests, so you’ll be in a better position to offer engaging content.
 

make-up bag and brushes

Sources: Oracle Data Cloud DLX CPG ROI measurement study 2016; Pinterest analysis 2016; SimilarWeb July 2015