You haven’t seen anything yet when it comes to charcuterie creativity. Millennials and Gen Z will think bigger than salami and crackers for new snacks to share. Charcuterie with sweets, breakfast spreads and taco boards will be big trends this year.

Three slices of different fruit tarts displayed neatly on a wooden board
A rustic spread of food against a black background, including kiwi, lemon and mushrooms
A rainbow assortment of jelly sweets

What the global data says

5x

year-on-year increase in searches for breakfast charcuterie board

Find it trending in
UK
US
Australia

2x

year-on-year increase in searches for sweets charcuterie board

Find it trending in
UK
US
Canada

3x

year-on-year increase in searches for dessert charcuterie board

Find it trending in
Australia
US
UK

2x

year-on-year increase in searches for fruit charcuterie board

Find it trending in
UK
US
Australia

155%

year-on-year increase in searches for Mexican charcuterie board

Find it trending in
UK
US
Canada




Tips for brands

Help Pinners to take their charcuterie to the next level. Restaurants and fast-food brands can cheekily showcase menu items as a beautiful spread on a traditional charcuterie board. Credit card brands can tout cashback on all grocery purchases, with a nod to charcuterie in the creative. Entertainment and home electronics brands can share ideas for pairing film nights with a themed charcuterie board. No matter the brand, make room for fancy boards on your Pinterest boards.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020