You haven’t seen anything yet when it comes to charcuterie creativity. Millennials and Gen Z will think bigger than salami and crackers for new snacks to share. Charcuterie with sweets, breakfast spreads and taco boards will be big trends this year.
Trending search terms
What the global data says
year-on-year increase in searches for breakfast charcuterie board
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year-on-year increase in searches for sweets charcuterie board
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year-on-year increase in searches for dessert charcuterie board
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Australia
US
UK
year-on-year increase in searches for fruit charcuterie board
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year-on-year increase in searches for Mexican charcuterie board
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Canada
Tips for brands
Help Pinners to take their charcuterie to the next level. Restaurants and fast-food brands can cheekily showcase menu items as a beautiful spread on a traditional charcuterie board. Credit card brands can tout cashback on all grocery purchases, with a nod to charcuterie in the creative. Entertainment and home electronics brands can share ideas for pairing film nights with a themed charcuterie board. No matter the brand, make room for fancy boards on your Pinterest boards.
See the trend on Pinterest
Explore the Pins that bring our predictions to life.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020