Things will get hot in 2021. Like, tongue-numbingly hot. Pinners will turn up the heat in the kitchen with spiced-up recipes and zesty creations – because salt and pepper just don’t cut it any more.
Trending search terms
What the global data says
year-on-year increase in searches for tomatillo enchilada sauce
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Canada
US
year-on-year increase in searches for Cajun chicken pasta recipes
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UK
US
Canada
year-on-year increase in searches for jalapeño pepper jam recipe
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Canada
US
year-on-year increase in searches for hot honey recipe
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US
Canada
year-on-year increase in searches for poke bowl sauce
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France
Germany
UK
Tips for brands
Help Pinners to turn everyday meals into flavour adventures. Food brands can play to different taste profiles by adding a ‘spice meter’ on their creative assets. Drinks brands can promote food and drink pairings to help Pinners to cool their mouths after a hit of jalapeño. Home appliance and electronics brands can show Pinners how to turn their kitchen basics into flavour makers. And vitamin brands can promote digestive aids to help Pinners to enjoy spicy foods with ease.
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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020