Things will get hot in 2021. Like, tongue-numbingly hot. Pinners will turn up the heat in the kitchen with spiced-up recipes and zesty creations – because salt and pepper just don’t cut it any more.
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Tips for brands
Help Pinners to turn everyday meals into flavour adventures. Food brands can play to different taste profiles by adding a ‘spice meter’ on their creative assets. Drinks brands can promote food and drink pairings to help Pinners to cool their mouths after a hit of jalapeño. Home appliance and electronics brands can show Pinners how to turn their kitchen basics into flavour makers. And vitamin brands can promote digestive aids to help Pinners to enjoy spicy foods with ease.