How to use the Pinterest brand in your marketing

The Pinterest logo animated with different bright colours and backgrounds

These Pinterest brand guidelines provide general rules about using our brand assets and showcasing Pinterest content. The rules apply to all media, including in-store signage, packaging, digital media and broadcasts.

We’re happy to have you promote your Pinterest presence and content – just make sure that your ads and marketing materials don’t suggest that Pinterest is sponsoring your promotions or formally affiliated in any way.

The basics

Pinterest logo

  • Only use the Pinterest badge (please don’t use our word mark)

  • Always include a call to action when using our badge

  • Always display your Pinterest account when you use our badge in a non-interactive environment

  • Always use our badge templates to ensure that the text for the call to action is proportional to the Pinterest badge

Product screens

  • Call out your Pinterest account somewhere within the treatment

  • Interface images should match the device that you show (e.g. a mobile view should show the mobile interface)

Language

  • Whenever you reference Pinterest, make sure that you also reference your Pinterest account

  • Acceptable ways to reference your account:
    Follow us on Pinterest
    Find us on Pinterest

  • Acceptable language to use to talk about your Pins:
    Find more ideas on Pinterest
    Get inspired on Pinterest
    Popular on Pinterest

  • Do not use the following language for your Pins:
    Trending on Pinterest
    Trending Pins

Full guidelines

Our logo

Our primary logo is a circle with a script ‘P’ knocked out of the middle. Use the EPS and high resolution PNGs provided below. While our primary logo is red, it may also take a contextual colour approach, allowing it to feel cohesive with your brand communications. Aside from the exception of changing to contextual colours, please do not alter our logo with other elements, such as filters or effects.

Logo examples

A light pink Pinterest logo circled in red on a light pink background

Our primary red logo over a light background

A black Pinterest logo circled in white on a black background

You can also use a black and white approach

A green Pinterest logo circled in yellow on a green background

Contextual colour application

A light purple Pinterest logo circled in blue on a light purple background

Contextual colour application

Things to avoid when using our logo

Strike-through of a white Pinterest logo circled in red on a navy blue background

Do not add an outline to our logo. If the logo colour doesn’t have sufficient contrast, consider an alternate colour, or black and white.

Strike-through of a grey Pinterest logo circled in a shadowed orange on a light yellow background

Do not add filters or effects to our logo.

Strike-through of a white Pinterest logo circled in red on a light purple background

Do not fill the P with white, or with a colour that differs from the background. It should always appear to be knocked out of the middle.

Strike-through of a faded orange Pinterest logo circled in light green on a light orange background

Do not use colours that lack sufficient contrast for clear legibility.

Strike-through of three pink Pinterest logos without circles against a pink background

The P should never be placed in another shape, or removed from the circle container.

The words ‘Follow on’ and an orange Pinterest logo circled in black against an orange background

Call-to-action lock-ups

We offer templates for interactive call-to-action lock-ups that link to your Pinterest profile. You can also make your own, using the guidance below.

Interactive call to action lock-up guidance

The words ‘Follow on’ and a pink Pinterest logo circled in black against a pink background

Follow
A simple following lock-up

The words ‘Follow on’ and a pink Pinterest logo circled in a solid black container against a pink background

Solid container
A button form that links to your account

The words ‘Follow on’ and a pink Pinterest logo circled in an outlined black container against a pink background

Outlined container
A button form that links to your account

Static call-to-action lock-up guidance
Follow these guidedlines for any static, non-interactive CTAs that link people to your Pinterest profile. If your audience is more familiar with Pinterest, you can simply use your Pinterest account handle. If your audience isn’t as familiar with Pinterest, you might want to write out your full account URL for clearer context. You may use your own brand typeface in all cases.

The Pinterest CTA in light blue and circled in black, centred with a sample account handle against a light blue background

Centred CTA
Pinterest badge centred above a CTA and your account handle

The Pinterest CTA in light blue and circled in black, left-aligned with a sample account handle against a light blue background

Left-aligned CTA
Pinterest badge set to the left of a CTA and your account handle

The Pinterest logo in light blue and circled in black, centred with a sample account URL against a light blue background

Centred account URL
Pinterest badge centred above full account URL

The Pinterest CTA and logo in light blue and circled in black, left-aligned with a sample account URL against a light blue background

Left-aligned account URL
Pinterest badge set to the left of a CTA and your account handle.
Note: The CTA should not mention ‘Pinterest’, as it is included within the URL.

A sample account URL centred on a light blue background

Account URL only
Your full Pinterest URL may appear without our badge.

A sample account URL and Pinterest CTA centred on a light blue background

CTA and account URL
A CTA and full account URL may appear without our badge.
Note: The CTA should not mention ‘Pinterest’, as it is already included within the URL.

Lock-up colour

Similar to our contextual logo colour approach, lock-ups may take a contextual colour approach so that they feel cohesive with your brand communications.

The Pinterest CTA and logo in cream and circled in navy blue, centred on a cream background
The Pinterest CTA and logo in green and circled in yellow, centred on a green background

Things to avoid

Strike-through of the Pinterest CTA and logo in pink, circled in red against a pink background

Use either colour or black and white for the whole phrase. Do not just put the logo in a different colour.

Use of pink and blue in a sample account URL on a navy blue background

Do not apply more than one colour to a lock-up.

Broadcasts and social media

Broadcast and social media lock-ups should always include clear links to your Pinterest profile. Use of our badge without a link to your own account incorrectly implies a partnership, sponsorship or endorsement.

To use Pinterest in video, television or film, you must submit a written request to your partner manager at Pinterest. The partner manager needs to review each potential use. Please get in touch at least 10 working days in advance to avoid production delays.

The words ‘Follow on’ and an orange Pinterest logo circled in black against an orange background

Centred lock-ups are recommended for all social media and broadcast formats.

Language

Acceptable phrases for a call to action
Our primary call to action is ‘Follow on Pinterest’. You can also use the following phrases to talk about your account:

Follow us on Pinterest
Popular on Pinterest
Find us on Pinterest
Visit us on Pinterest
Find more ideas on Pinterest
Get inspired on Pinterest

Unacceptable phrases
Never use any of the following phrases when referring to Pinterest:

Trending on Pinterest
Trending Pins
Any phrase that uses ‘pin’ as a verb (use ‘save’ instead)

When can you say ‘Popular on Pinterest’?
A Pin is only considered popular if it registers high impressions, clicks or saves within Pinterest Analytics. Remember that Pinterest Analytics only shows your own Pin performance. To provide the right context, make sure to put your own Pinterest URL after any ‘Popular on Pinterest’ labels.

Naming and visuals for your apps and services
If you’re creating an app, website or other service designed to be used with Pinterest, develop your own branding that doesn’t use Pinterest brand elements.

Don’t use ‘Pin’, ‘Pinterest’ or any variations of ‘Pinterest’ in your name or domain name.

Don’t use any Pinterest marks, logos, graphics or similar variations as part of your logo or branding.

Over-the-shoulder view as a Black man browses Pins on his mobile phone

Product depictions

When depicting Pinterest in your marketing, always make sure that the interface matches the device. For example, when depicting Pinterest within a photo of a phone, make sure that you’re using the mobile Pinterest interface. The same applies for tablet and desktop depictions. This applies to all elements of Pinterest, including Pins, boards, the grid view or any other element.

Please note that you are responsible for obtaining all rights to any imagery represented in your marketing materials.

Press assets

Please refer to the file packages below for press assets.

Pins on a mobile phone screen centred on a light purple background

Product screens

View screens

Computer screen filled with different food-related Pins

Footage of our product and Pinners

View footage

A gigantic red Pin replica among large white balloons in the Pinterest headquarters lobby

Footage of our office and employees

View footage

Evan Sharp, Co-founder and Chief Creative Officer and Ben Silbermann, Co-founder and CEO pose in front of a grey brick wall

Leadership photos
Ben Silbermann, Co-founder and CEO


Evan Sharp, Co-founder and Chief Creative Officer

View photos

Press enquiries

Press requests
Email press@pinterest.com
Only members of the press will receive a response. Visit our Help Centre for all other enquiries.

Request a speaker
Fill out our speaker form

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