Trending searches on Pinterest for April 2020

Mother with baby and laptop
Health and wellness

Pinners aren’t just staying home. They’re trying to stay healthy, too. Beyond topics like sanitation, we’re seeing activity climb for both physical fitness and mental well-being. People want workouts they can do on their own, like home bodyweight workouts (+205%) and home workouts, no equipment (+329%). They’re also investing in their mental health, looking for topics like self care at home (+332%) and meditation tips for beginners (+108%).1

Local spotlight: Italians are looking for a leg up on leg strength. Searches for inner thigh exercises are up 136%.2

meditation with headphones
Parenting

With schools closed, parents have to balance teaching, working and entertaining all at once. To keep their own routine on track, they’re searching for topics, such as work from home with children (+1,657%). They’re also focused on activity ideas, such as nature walk activities children (+407%) and home games for children (+331%).3 

Local spotlight: Searches for indoor scavenger hunt for children have gone up nearly 4x in the United States over the past two weeks.4

 

Daughter on father's toes
Food

Food is always huge on Pinterest, but we’re seeing an even bigger appetite for ideas than we normally do. As people cook more and encounter ingredient constraints, they’re relying on Pinterest for easy, flexible recipes. One trend that’s really on the rise? Making your own bread, with whatever you have on hand. That means yeastless bread recipes (+4,400%), bread in slow cooker (+3,191%) and sweet Amish bread (1,499%+).5

Local spotlight: Australia is going bananas for banana bread recipes, up 47%.6 

 

bread
Beauty and personal care

Personal care is more personal than ever as we DIY what we’d normally do at a salon.

Pinners are tackling everything from home hair cuts (+417%) to homemade eyebrow wax recipes (+321%) and DIY manicure at home tutorials (+159%).7

Local spotlight: French Pinners are putting their best face forward, with searches for home face masks up 324%.8

hair cut
Put your ideas to work

Our team is curating a special board where Pinners can learn about coronavirus, browse inspiring content and find words of encouragement. Browse the board to get ideas for your next Pins – and maybe for your own life, too. 

 

 

– Felicia Baskin, currently saving ideas to Breakfast Noms

 

1Pinterest internal data. Percent increases are calculated using global searches between 04/03/20–17/03/20, compared to the two weeks prior (19/02/20–02/03/20).

2Pinterest internal data. Percent increases are calculated using Italian searches between 08/03/2020–21/03/2020, compared to the two weeks prior (23/02/20–07/03/2020).

3Pinterest internal data. Percent increases are calculated using global searches between 04/03/20–17/03/20, compared to the two weeks prior (19/02/20–02/03/20).

4Pinterest internal data, US. Percent increases are calculated using US searches between 04/03/20–17/03/20, compared to the two weeks prior (19/02/20–03/03/20).

5Pinterest internal data. Percent increases are calculated using global searches between 09/03/20–22/03/20, compared to the two weeks prior (24/02/20–08/03/20).

6Pinterest internal data. Percent increases are calculated using searches in Australia between 08/03/20–21/03/20, compared to the two weeks prior (23/02/20–07/03/20).

7Pinterest internal data. Percent increases are calculated using global searches between 04/03/20–17/03/20, compared to the two weeks prior (19/02/20–02/03/20).

8Pinterest internal data, France. Percent increases are calculated using searches in France between 08/03/20–21/03/20, compared to the two weeks prior (22/02/20–07/03/20).