The top trends for March 2019

Navy suit
Know when to fold ‘em

Good, old-fashioned spring cleaning (+43% YoY) is nothing new, but the spirit is especially alive and well this year. Folding clothes (+51% YoY) is the hot new hobby, along with tidying up (+438% YoY).

Not your grandmother’s

Searches for pearls are up 92% YoY, especially irregularly shaped baroque pearls, which have grown 104% YoY. Also making a comeback are classic signet rings (+15% YoY), ready to sign, seal and deliver old-school style.

That's a wrap

Wrap-dress outfits (+21% YoY) are getting a leg up on the season. They’re also making an appearance as people prepare for special occasions, along with shimmery satin dresses (+260% YoY).

Big blue

In the US, navy-blue prom dresses (+197% YoY) and navy-blue prom suits (+40% YoY) are riding a wave of popularity this month, and we'd expect to see more of it as graduation-ceremony planning kicks off across the globe this month. Deep-blue eyeshadow is also coming into the picture with searches up 218% YoY.

A little off the top

Spring is the time to trim the locks, and searches for modern shag haircuts (+14,000% YoY) are sky-rocketing. Also trending: Boho-chic messy bun hairstyles (+622% YoY).

Put these insights to work
  • Think of unconventional ways that your brand can play a role in graduation or prom looks this year. For example, pearl-adorned footwear, apparel or accessories that can make outfits pop.
     

  • The urge to refresh for spring goes beyond dusters and cleaning products. Tap into the clutter-be-gone mindset with ideas for themed cleaning playlists, brag-worthy storage solutions, breakfasts that provide the energy to tackle that closet, and celebratory ideas for when the housework is complete.

 

Check out our Audience Insights tool for even more Pinterest trends that are likely to resonate with your customers, and create an ad today.

 

– Talia Parnass, currently saving ideas to CLASSY TERRAZZO

 

Methodology

Trend increases are calculated from January ’18 to January ’19 using normalised global searches from Pinterest internal data related to the trend.