With the climate in mind, people on Pinterest are ready to reduce, reuse and recycle. Searches for sustainable gifts (+126% YoY) and sustainable fashion brands (+49% YoY) are seeing natural growth, which is no surprise considering that zero-waste travel (+74% YoY)1 was a Pinterest 100 trend for 2019.
Work these trends into your next campaign to reach people as they’re deciding what to try or buy next. Here are some ideas to get you started:
Tiny homes are a big hit, but it can be hard for people to visualise everything that can fit inside. Share your ideas for space-saving shelving and minimalist décor to help people building their own tiny home.
If you're in the food industry, show people how they can use your product to add a new flavour to their snow cream. Try some of these: Biscuits, fruit, sweets or syrups.
Turn activewear into everyday wear. Provide examples of how hiking boots, puffer jackets and other sportswear can be mixed with style classics like jeans and jumpers for everyday wear that pulls double duty.
– Talia Parnass, currently saving ideas to TURTLENECKS
Monthly trend increases were calculated using global search data, normalised to platform growth. Data covers the increase from December 2017 to December 2018.
1YoY% increases are calculated using normalised searches on each trend from January – September 2017 to January – September 2018