Pinners are riding the aromatherapy trend, driving searches for homemade reed diffuser up 117% year over year (YoY). They’re also looking for essential oils to help them snuggle into the season (nutmeg diffuser blends, +183% YoY), get some zzz’s (deep-sleep diffuser blends, +33% YoY) and feel better (cough and cold diffuser blend, +40% YoY).
Wellness: Diffusers are having a moment across the board. Think about how essential oils can play a role in entertaining or a self-care routine, or be customised to celebrate seasons and fit different décor styles.
Style: Forgetting to add a belt to your styled outfits is a waisted opportunity! But seriously, this trending fashion accessory provides an easy way to stand out and reach audiences, and styles range from shoestring to maximum glam.
Home: Stairs provide all the right levels for festive photos. Share some ideas on how to dress up this hard-working area of the home for decorating and parties – or even a more major renovation.
Dive into our Audience Insights tool to discover even more trends that are likely to resonate with your customers.
– Talia Parnass, currently saving ideas to CRISP WHITE
Trend increases are calculated from October 2018 to October 2019 using normalised global and country-specific searches from Pinterest internal data related to the trend.