The top trends for December 2019

Green tea
Just the essentials
essential oils

Pinners are riding the aromatherapy trend, driving searches for homemade reed diffuser up 117% year over year (YoY). They’re also looking for essential oils to help them snuggle into the season (nutmeg diffuser blends, +183% YoY), get some zzz’s (deep-sleep diffuser blends, +33% YoY) and feel better (cough and cold diffuser blend, +40% YoY).

Green caffeine
iced green tea

The antioxidant powerhouse that is green tea is stimulating searches this month and adding a verdant, gentle buzz to hot and cold beverages. Top terms are peach green tea (+320% YoY), mint lime green tea (+67% YoY), green tea lemonade (+63% YoY) and green turmeric tea (+100% YoY).

The belt way

Belts are making a statement on this season’s fashion boards. Popular searches range from the utilitarian shoe lace belt (+113% YoY) to the always avant-garde animal-print belt outfit (+50% YoY), from the street style chain-belt outfit jeans (+614% YoY) to the more polished circle-belt outfit (+75% YoY).

Shoelace belt
Seeing stairs

The spirit of the stairs has Pinners thinking about taking theirs up a level. Design searches are getting a lift, with searches for black spindles staircase (+150% YoY) and stair railing ideas wooden (+150% YoY). People are looking to take advantage of space under stairs (+67% YoY) and staircase storage (+63% YoY). And festive decorators are upping their game with Christmas bannister ideas (+83% YoY).

stairs
The local edition

Australia: Business in the front, party in the back: Mullets are experiencing a revival in Australia, where searches are up 215% YoY.

Canada: Canadians are going a little punk rock this month, looking for that tough-as-nails biker-chic outfit. Searches are zipping up 150% YoY.

France: If you like piña coladas – and it appears that the French do – then you might want to join them in searching for Tiramisu pineapple coconut (+3,688% YoY).

Germany: Germans are dreaming about escaping to tropical locales, driving searches for Bali tips up 133% YoY.

UK: Searches for vegan comfort food have heated up 1,178% YoY as temperatures drop and rain falls in the British Isles.

US: Americans confirm that opposites attract with every new search for white kitchen cabinets black countertops (+1,276% YoY).

biker jacket
Put these insights to work

Wellness: Diffusers are having a moment across the board. Think about how essential oils can play a role in entertaining or a self-care routine, or be customised to celebrate seasons and fit different décor styles.

Style: Forgetting to add a belt to your styled outfits is a waisted opportunity! But seriously, this trending fashion accessory provides an easy way to stand out and reach audiences, and styles range from shoestring to maximum glam.

Home: Stairs provide all the right levels for festive photos. Share some ideas on how to dress up this hard-working area of the home for decorating and parties – or even a more major renovation.

 

Dive into our Audience Insights tool to discover even more trends that are likely to resonate with your customers.

 

– Talia Parnass, currently saving ideas to CRISP WHITE

 

 

Methodology

Trend increases are calculated from October 2018 to October 2019 using normalised global and country-specific searches from Pinterest internal data related to the trend.