This year, the elf-on-the-shelf has a new favourite place to sit. Searches for open wardrobes have soared all year, and are climbing especially high for December. In all, searches are up 729% this year.
Though it may seem early, the ho-ho-holidays mean that awards season is just one month away, and more people than ever before are looking for ways to roll out the red carpet for their viewing party guests. Searches for red-carpet party ideas are up 255% YoY.
Work these trends into your next campaign to reach people while they’re shopping this season. Some ideas to get you started:
Get in the festive spirit! Offer tutorials to show people how they can use your product (or packaging) to create a one-of-a-kind present.
Selling home goods? Blow the doors off the competition this season with styling tips for open wardrobes.
Tis’ the season for easy, festive food. Work your product into one-pan recipes (like burrito casseroles) to appeal to hosts and guests looking for a feast in a flash.
Help people roll out the red carpet with ideas for the ultimate award-show viewing party. From a gold medal charcuterie board to a cosy sofa upgrade, weave your brand into food, drink, home and entertainment ideas that are sure to win big.
Check out our Audience insights tool to learn more about which trends are likely to resonate with your audience based on their interests.
– Talia Parnass, currently saving ideas to THAT'S A WRAP
Trends are identified using Pinterest global indexed search growth from October '17 to October '18.