This spring, Pinners are thinking about shaping up their outdoor living areas and spending more time outside. Searches for swimming-pool designs are way up, to the tune of +2,100% year over year (YoY). People are also planning their summer picnics (+23% YoY) and edible gardens (+44% YoY). Farm-style living is gaining popularity, including ideas for ‘Barndominiums’, modern barn homes (+700% YoY) and stylish chicken coops (+167% YoY).
How can you feature your food or beverage brand in a summer picnic campaign or creative picnic date idea? Pinners are especially interested in cultivating (and consuming!) edible gardens. Flavour your offers with this month’s trending tastes – strawberry and avocado – from food storage to recipes and more!
Summer music festival season kicks off in April. Create a campaign for festival-goers that takes them from day to night with light linen materials. Cargo pants are making a comeback, with ample pocket space helping to keep things hands-free. Not in the retail space? Think about how your app or service can help this audience make the most of the weekend.
With checked-bag fees on the rise, people on Pinterest are looking for creative ways to pack light. To reach Pinners looking to maximise carry-on space and minimise airport queues, think about campaigns that feature the extra mileage that they can get from your product using a number of use cases. Think gloss (a Pinterest 100 trend!), which packs a one-two punch, adding sparkle to both lips and lids, or illustrate all the ways that a jean jacket can be dressed up or down.
Check out our Audience Insights tool for even more Pinterest trends that are likely to resonate with your customers.
– Talia Parnass, currently saving ideas to INDOOR BRANCHES
Trend increases are calculated from February ’18 to February ’19 using normalised global searches from Pinterest internal data related to the trend.