The top trends for April 2019

airstream camper
Avant-garde yard

This spring, Pinners are thinking about shaping up their outdoor living areas and spending more time outside. Searches for swimming-pool designs are way up, to the tune of +2,100% year over year (YoY). People are also planning their summer picnics (+23% YoY) and edible gardens (+44% YoY). Farm-style living is gaining popularity, including ideas for ‘Barndominiums’, modern barn homes (+700% YoY) and stylish chicken coops (+167% YoY).

Eat your vegetables

Celebrating the season’s fresh produce, recipes for strawberry bread (+69% YoY), avocado egg salad (+32%) and plant-based recipes for beginners (+85% YoY) are tempting palates this month.

Playing it cool

Preparing their closets for summer, women are looking for linen dresses (+543% YoY) to keep them cool and shell necklaces (+54% YoY) to bring that beachy vibe. Men are picking pockets, with searches for cargo pants up 14% YoY.

Get a move on

Summer is when people hit the road – and the airport. Escapist fantasies are fuelling searches for van camping (+192% YoY) and van life ideas (+44% YoY). Minimalists are also hoping to free themselves from excess baggage with helpful carry-on packing lists (+157% YoY).

Put these insights to work
  • How can you feature your food or beverage brand in a summer picnic campaign or creative picnic date idea? Pinners are especially interested in cultivating (and consuming!) edible gardens. Flavour your offers with this month’s trending tastes – strawberry and avocado – from food storage to recipes and more!

  • Summer music festival season kicks off in April. Create a campaign for festival-goers that takes them from day to night with light linen materials. Cargo pants are making a comeback, with ample pocket space helping to keep things hands-free. Not in the retail space? Think about how your app or service can help this audience make the most of the weekend.

  • With checked-bag fees on the rise, people on Pinterest are looking for creative ways to pack light. To reach Pinners looking to maximise carry-on space and minimise airport queues, think about campaigns that feature the extra mileage that they can get from your product using a number of use cases. Think gloss (a Pinterest 100 trend!), which packs a one-two punch, adding sparkle to both lips and lids, or illustrate all the ways that a jean jacket can be dressed up or down.

Check out our Audience Insights tool for even more Pinterest trends that are likely to resonate with your customers.

 

– Talia Parnass, currently saving ideas to INDOOR BRANCHES

Methodology

Trend increases are calculated from February ’18 to February ’19 using normalised global searches from Pinterest internal data related to the trend.