Pinterest Performs: become a Pinterest Shopping expert

That’s the experience we’re building on Pinterest. Something that online shopping has lost along the way. A place that brings back the love of shopping. That feels personal. Immersive.

Pinterest Shopping solutions bring together the best of organic discovery and the efficiency of paid advertising. And at Shopportunities on 15 June, our virtual event in partnership with Campaign, we showed you that they work because they’re built on what works about shopping IRL: inspiration and the joy of discovery. Plus, when brands add Pinterest Shopping ads to the mix, they drive 3x the conversion and sales lift, and twice the positive incremental return on ad spend.²

Pinterest tag
The Pinterest tag is a piece of code you put on your website to track conversions, measure return, and optimise your ads for shopping campaigns or retargeting. You can also build new audiences by finding people who’ve visited a page or taken an action on your site.

Catalogues
With Catalogues, you can turn your entire product catalogue into browsable product Pins quicker and easier than ever. Plus, multi-feed support means you can sell across multiple countries and build a global presence on Pinterest. And if you’ve built your business on Shopify, you can connect your store to your Pinterest business account directly in the app and add your products in just a few clicks.

Verified Merchant Programme
People love to shop from brands they trust—that’s what our Verified Merchant Programme is all about. Once you’ve installed the Pinterest tag, uploaded your product feed and meet our merchant guidelines, you can join the programme. It includes benefits like a “verified” badge on your profile and product Pins, and eligibility for distribution on our shopping surfaces.

Shopping ads
Once you’ve set up your product groups within catalogues, you can promote your products to reach more shoppers and inspire more sales. Pinterest uses the product data from your product feed to show relevant products to interested shoppers, matching your products with the people we think are likely to love them.

Dynamic retargeting
Use dynamic retargeting to reach the shoppers who can’t stop thinking about your product and just need another nudge. You can maximise the impact of your campaigns by retargeting your most high-intent customers based on what they were looking for on your site or by what they’ve already saved to their cart.

Collections ads
If they like one of your products, they might like more. Collections ads allow you to showcase adjacent products, just as you would in your store, with a large hero image or video, followed by four smaller accompanying images. Simply select the product groups you want to feature from your catalogue and your Collections ad will display the most relevant products for the user from your product feed.

Automation solutions
Set it and forget it. With Automatic Bidding, Pinterest will dynamically adjust your bids over time to get you the most conversions for your budget. And soon, Campaign Budgets will simplify set-up and improve performance through real-time spend allocation across ad groups, driving more results, more efficiently.

Conversion Insights
Organic and paid go hand in hand. Conversion Insights is a new analytics dashboard to provide you with a full picture of your paid and organic Pinterest presence. Learn how your campaigns are influencing online purchase behaviour and see what content is performing best so you can craft smarter media strategies.

Pinterest conversion analysis
From browsing to buying, no two shopping journeys are the same. Understand your customer’s path to purchase with Pinterest Conversion Analysis and compare multiple attribution views with our suite of visual reports.

So we give them lots of ways to do it. When you run Shopping, Collections or Dynamic Retargeting ads on Pinterest, your products can show for people at every phase of the shopping journey and take them from making plans to making purchases.