Big ideas for summer marketing on Pinterest

9 May 2025

A person in a wide-brimmed straw hat and colourful swimsuit lounges on a striped inflatable pool float in clear water, capturing a relaxing summer vibe perfect for seasonal marketing inspiration.

Looking to add a little heat to your summer campaigns? Here’s your guide to summer marketing on Pinterest, with new seasonal insights to help you plan.

Warm weather’s just around the corner, and summer prep is heating up. But before heading to the beach, people surf Pinterest. No matter what’s on their summer bucket list, they’re using Pinterest to help.

People on Pinterest start thinking about summer at the start of the year. In fact, it’s the most-searched season on the platform¹—planning peaks as early as March.² And as they get ready for everything the season brings, they’re not just searching—they’re shopping. Nearly 40% of outbound clicks during the summer period are on fashion and apparel, while 30% are home-related, showing that UK Pinners are primed to take action as soon as they’re inspired.³

It’s a valuable opportunity for you to reach a leaned-in audience that’s eager to try new things. To help you create campaigns, we took a look at people’s searches leading into summertime. These are the topics that gain the most momentum as people start exploring summer ideas, then make them happen.

Growing searches for summer

Food and beverage⁴

Overhead view of three margaritas garnished with lime wedges on pastel napkins, next to a plate of red tortilla chips, evoking a fresh summer party vibe.

blackberry recipes

summer desserts

baked peaches

refreshing summer drinks

frozen drinks

Fashion and beauty⁵

A smiling person with purple hair and playful rhinestones on their face poses against a lavender background, inspiring bold and creative summer style trends.

cool sunglasses

bag charms

folklore style

festival glitter makeup

face gem ideas

Home⁶

Three friends sit around a table on a lush outdoor patio, enjoying food and drinks, suggesting ideas for summer gatherings and community moments.

small apartment balcony ideas

garden remedies

outdoor oasis

home upgrades

deep cleaning hacks

Travel and activities⁷

Rows of red and white beach umbrellas and chairs line a pebbled shore, overlooking bright blue water, capturing the energy of a sunny summer day by the sea.

beach day packing list

beach vibe

beach activities

festival packing list uk

amusement park

Act on the insights

Use these insights to inform your creative, focus your targeting, prioritise products and more. By matching your campaign to the current season, you can drive better results. Case in point: Pinterest campaigns with summer-specific themes outperformed other kinds of campaigns in summer 2024.⁸ For some extra inspiration, check out how sunscreen brand Banana Boat used trending Pinterest topics to reach summer shoppers.

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Big ideas for summer marketing on Pinterest

9 May 2025

Looking to add a little heat to your summer campaigns? Here’s your guide to summer marketing on Pinterest, with new seasonal insights to help you plan.