Join the Verified Merchant Program

The Verified Merchant Program helps shoppers discover and buy from vetted brands. It’s free to join and makes your brand stand out. Plus, merchants in the program see a 17% higher conversion rate, compared to merchants who don't participate.1

Program benefits

Get an exclusive badge

A badge on your profile and product Pins shows that your brand was vetted by the Pinterest team. You can catch shoppers' eyes as they decide what to buy.

Appear in shopping experiences

Products from verified merchants can show up within dedicated shopping experiences like related Pins. This puts your products right in front of people looking for new brands.

Enable your shop tab

Connect your catalog to Pinterest and you'll get a special shop tab on your profile. This puts all of your shoppable products in one, easy-to-find place.

Value labels like eco-friendly and inclusive
Gain access to special features

Only verified merchants are eligible for features like merchant details and hosted checkout via Shopify.

It's free to join

The Verified Merchant Program is available to eligible merchants in participating countries. Please refer to our full list of requirements to see if your business qualifies.