RONA
Using Pinterest Predicts Trend Badges and a Premiere Spotlight takeover, RONA achieved significant brand awareness lifts during their key spring season.
Goal
Spring is a key season for home improvement retailers, when DIY enthusiasts and homeowners start planning their renovation projects. For RONA, spring 2024 was especially important—it marked a major relaunch for their brand as well as their return to Pinterest advertising after a hiatus.
The home improvement retailer needed to make a strong comeback, using high-impact tactics to boost brand awareness and stand out against competitors in their core seasonal categories like grills, patio furniture and garden supplies. As a go-to platform for home inspiration, Pinterest was the perfect fit for their relaunch strategy.
Strategy
RONA broke new ground as the first home retailer in Canada to use the Pinterest Predicts Trend Badge, tapping into the "Western Gothic" trend to complement their "RONA on a mission" tagline. They paired this with a Premiere Spotlight takeover on the home feed to help them catch everyone's attention during the crucial spring season.
The campaign targeted millennials and DIY enthusiasts across Canada with a smart, two-part approach. After grabbing attention through high-visibility tactics like the Premiere Spotlight, RONA followed up by retargeting these engaged users to keep the momentum going.
“
Pinterest’s innovative tools, like the Predicts Trend Badge, played a key role in boosting brand awareness during our spring relaunch. The platform’s ability to connect with people actively planning home projects made it an ideal partner for our success.”
Louis-Philippe Charland
Paid Media Strategy Manager, RONA
Results
The campaign delivered exceptional results across brand metrics, including a +12.4pt lift in top of mind awareness and a +15.3pt lift in action intent.1 The Pinterest Predicts Trend Badge supercharged their campaign performance, amplifying aided brand awareness.1
+12.4pt
lift in top of mind awareness1
+15.3pt
lift in action intent1
Explore More Resources
Pinterest Predicts Trend Badge
RONA leveraged the Pinterest Predicts Trend Badge to help drive increased awareness and strong brand lift. Find out more about how to use Trend Badge on your next campaign.
Spotlight Takeover
Pinterest Premiere Spotlight is a high-impact tool for expanding brand reach and raising awareness. Learn more here.